bathroom basket
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$18.89avg listing price — sweet spot $15–$100
Price range
Great$8.68–$36.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$727K$727K/yr · 1.5M searches
Review moat
Good1,356.84avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bathroom basket is a $727K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
bathroom basket market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $567K–$756K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #365
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.3%
- Avg brand age
- 29 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
55
Top-5 brand share
39%
Top 20: 77%
Top-5 click share
30%
Top 20: 64%
Open market
58%
- CubesLand12%
- KIBAGA10%
- STOBSK6%
- Brookstone5%
- UPINFREE5%
- ALELION4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top bathroom basket search terms
- bathroom basket219K/yr
- basket for bathroom97K/yr
- back of toilet basket110K/yr
- bathroom basket organizer115K/yr
- toilet basket107K/yr
- toilet tank basket114K/yr
- bathroom storage baskets101K/yr
- bathroom baskets76K/yr
- toilet basket tank topper64K/yr
- baskets for bathroom45K/yr
Top bathroom basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor
CubesLand$18.894.9★967 rev
Brookstone Over the Toilet Tank Wicker Storage Basket Bathroom and Closet Organizers and Storage Bins with Fabric Liner Grey 2 Pack Set
Brookstone$22.614.8★1,006 rev
Decorative Toilet Paper Basket Beautiful Bathroom Organizer for Toilet Tank Storage Decor Boho Jute Cotton Rope Bin with Tassel for Bathroom Accessories and as Shelf Decor
KIBAGA$11.734.6★317 rev
ALELION Black Bathroom Basket - Wooden Toilet Tank Paper Basket with Handle for Organizing - Back of Toilet Storage Organizer for Bathroom Tank Topper Counter - Black Bathroom Decor Box
ALELION$15.714.8★469 rev
Upgraded Paper Rope Scalloped Edge Toilet Paper Storage Basket Small Living Room Bedroom Decor Baskets for Over Toilet Storage Shelf End Table Shelves and More with 2 Wooden Handle (Neutral)
DLITROV$15.264.8★168 rev
Newest
by launch date
Yilobi 5 Pack Small Woven Storage Baskets for Shelves Gift Baskets Empty
Yilobi$24.08251 rev
Paper Rope Storage Basket Set of 2 with Wooden Handles - Scalloped Toilet Paper Organizer Cute & Functional Home Decor for Bathroom or Living Room (Beige)
SlopHaul$23.1496 rev
Upgraded Paper Rope Scalloped Edge Toilet Paper Storage Basket Small Living Room Bedroom Decor Baskets for Over Toilet Storage Shelf End Table Shelves and More with 2 Wooden Handle (Neutral)
DLITROV$15.26168 rev
UPINFREE Scalloped Toilet Paper Basket: Water-Resistant Handmade Organizer - Natural Tan for Organic Back of Toilet Tank top & Scandinavian Kitchens 1pack
UPINFREE$17.9486 rev
Beautiful Toilet Paper Storage Basket Set of 2 Decorative Wicker Bathroom Organizer for Toilet Tank Trays - Quality Holder Bin for Shelves Fits Perfectly with Any Bathroom Decor
KIBAGA$13.21251 rev
Trending
90-day click momentum![[Larger Compartments] Toilet Tank Topper Paper Basket - Multiuse Hand Woven Plastic Wicker Basket with Divider for Organizing Rustic Farmhouse Bathroom Decor Countertop Organizer Storage Gray Wash](https://m.media-amazon.com/images/I/51oYbRFpOJS.jpg)
[Larger Compartments] Toilet Tank Topper Paper Basket - Multiuse Hand Woven Plastic Wicker Basket with Divider for Organizing Rustic Farmhouse Bathroom Decor Countertop Organizer Storage Gray Wash
AOZITA$12.204.8★
Yilobi 5 Pack Small Woven Storage Baskets for Shelves Gift Baskets Empty
Yilobi$24.084.3★
Paper Rope Storage Basket Set of 2 with Wooden Handles - Scalloped Toilet Paper Organizer Cute & Functional Home Decor for Bathroom or Living Room (Beige)
SlopHaul$23.144.8★
Beautiful Storage Basket Set of 4 - Natural Jute Rope Baskets for Shelves Are Perfect for Organizing Your Home - Quality Storage Bins Easily Fit With Any Nursery or Bedroom Decor
KIBAGA$24.094.4★
Whitmor Small Woven Storage Baskets for Shelves - Decorative Organizer Bins with Metal Structure Versatile Shelf Storage Solution for Home Organization & Closet (Black)
Whitmor$10.184.7★
What buyers say about bathroom basket
What buyers praise and complain about, mined from review topics.What buyers love
“Looks good, feels solid quality”
“Fits perfect in my bathroom”
“Good storage”
“This shelf is sturdy”
“As described”
“Easiest install”
“Perfect for Organizing”
“Good Value for the Money”
“The craftsmanship is excellent”
“color is accurate”
What buyers complain about
“To small”
“Not Very Sturdy”
“Poor quality”
“Not white”
“Not as advertised”
“Impossible to properly shape”
“it is a little too pricey for what it is”
“is otherwise a low quality product made of the cheapest materials possible”
“It doesnt help with storage to much either”
“They dont slide very well”
Top return reasons
Common questions
- Is bathroom basket profitable to sell on Amazon United States?
- The niche generates $727K/yr across 57 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the bathroom basket niche?
- 45 brands and 55 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in bathroom basket?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.3%.
- When does demand for bathroom basket peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the bathroom basket niche?
- Listings span $8.68–$36.28; the average listing price is $18.89 (sweet spot $15–$100). The average incumbent carries 1,357 reviews — the moat a new listing must climb.