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Bathroom Accessories Countertop

Maybe

The top 5 brands take only 22% of clicks. But buyers convert on only 1.3% of searches, so Bathroom Accessories Countertop is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$78K/yr377K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
17%top-5 click share · 98 brands · 124 sellers

Flapen Score

Bathroom Accessories Countertop against its category

The dotted line is the Home & Kitchen average. Past it, Bathroom Accessories Countertop is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Accessories Countertop market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Accessories Countertop 377K times last year and spent an estimated $78K. The top 5 brands take 22% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.3%
Market size, estimated
$78Ka year
Peak month
January1.3× the quietest month
Top search term
countertop accessories161K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $5.24 to $43.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.87 that is $0 to $2K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$5.24–$43.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #141 within Holders & Dispensers. It carries 3,278 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
3.3%
Average rank
#141in Holders & Dispensers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,278per listing
Listings tracked
143

04 · Newcomers

11 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
11Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bathroom Accessories Countertop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

98 falling

Sellers

124

Top-5 brand share

22%

Top 20: 59%

Top-5 click share

17%

Top 20: 45%

Open market

74%

  • Brand 16%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Bathroom Accessories Countertop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bathroom Accessories Countertop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • countertop accessories161K/yr
  • bathroom accessories countertop128K/yr
  • rv toothbrush holder18K/yr
  • farmhouse toothbrush holder25K/yr
  • rustic toothbrush holder17K/yr
  • teal toothbrush holder11K/yr
  • toothbrush holder and cup set8K/yr
  • toothbrush and soap holder5K/yr
  • wall mount toothbrush holders4K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Accessories Countertop

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Small containers”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bathroom Accessories Countertop questions

Answered from the same tracked data.