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Bath Toy Storage

Maybe

Shoppers spend an estimated $1.9M a year here. But demand is soft, at -1.1% this quarter, so Bath Toy Storage is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$1.9M/yr1.9M searches / yr
90-day growth
-1.1%search demand this quarter
Competition
53%top-5 click share · 15 brands · 34 sellers

Flapen Score

Bath Toy Storage against its category

The dotted line is the Home & Kitchen average. Past it, Bath Toy Storage is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Toy Storage market on Amazon at a glance

Shoppers on Amazon United States searched for Bath Toy Storage 1.9M times last year and spent an estimated $1.9M. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
7.1%
Market size, estimated
$1.9Ma year
Peak month
January1.4× the quietest month
Top search term
bath toy storage793K searches a year

02 · Price

A sale here is worth $13.47.

Listings sell for $13.47 on average, from $6.96 to $26.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $13.47 that is $54K to $67K a year per listing.

Average price
$13.47under the $15 to $100 sweet spot
Price range
$6.96–$26.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$54K–$67K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #95 within Kids' Home Store. It carries 3,560 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#95in Kids' Home Store
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,560per listing
Listings tracked
25

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bath Toy Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

34

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

28%

  • Brand 120%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Bath Toy Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Bath Toy Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath toy storage793K/yr
  • bath toy holder224K/yr
  • bathtub toy storage172K/yr
  • bath toy organizer120K/yr
  • bath tub toy storage93K/yr
  • bath toy storage mold resistant50K/yr
  • bath toys storage47K/yr
  • shower toy holder67K/yr
  • bath toy organizer mold resistant34K/yr
  • bathroom toy storage51K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Toy Storage

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Storage Capacity”
21%of negative reviews mention “Adhesion/Stickiness”
2.3%of orders come back
“Adhesive poor quality”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bath Toy Storage questions

Answered from the same tracked data.