Is bath toy storage profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 25 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the bath toy storage niche?

15 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in bath toy storage?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Size-Overall. The return rate is 2.3%.

When does demand for bath toy storage peak?

Demand peaks in Jan; the busiest month runs 1.4× the quietest.

What does it cost to enter the bath toy storage niche?

Listings span $6.96–$26.11; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 3,560 reviews — the moat a new listing must climb.

bath toy storage

Worth a look

Shows a $1.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Great$1.9M

$1.9M/yr · 1.9M searches

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.47

avg listing price — sweet spot $15–$100

Price range

Good$6.96–$26.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,560.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bath toy storage is a $1.9M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

bath toy storage market data

Units sold / yr: 100K–125K; avg 4,000–5,000/product
Revenue / yr: $1.3M–$1.7M; units × avg price
Conversion rate: 7.1%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 5.9%
Avg brand age: 29 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

28%

Austion20%
UNEEDE13%
Lysam12%
Munchkin10%
Comfylife8%
Lalo8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.4×

Open Trend

Top bath toy storage search terms

bath toy storage793K/yr -10.3%6.1% conv.
bath toy holder224K/yr +10.5%5.1% conv.
bathtub toy storage172K/yr +1.8%5.0% conv.
bath toy organizer120K/yr +6.6%3.8% conv.
bath tub toy storage93K/yr +15.5%4.1% conv.
bath toy storage mold resistant50K/yr +31.2%3.3% conv.
bath toys storage47K/yr +45.6%2.6% conv.
shower toy holder67K/yr +4.4%6.3% conv.
bath toy organizer mold resistant34K/yr +55.4%2.5% conv.
bathroom toy storage51K/yr -13.8%4.3% conv.

All search terms

Top bath toy storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Austion Original 3 Compartment Horizontal Large Openings Bath Toy Organizer for Tub Capacity Upgrade Bath Toy Storage and Holder Bathtub Toy Holder for Easy Access and Sorting of Toys.

Austion$14.484.4★3,043 rev

Bath Toy Storage 2 Packs Large Bath Toy Holder - 3 Compartments Quick-Dry

Lysam$19.874.8★415 rev

UNEEDE Bath Toy Organizer 4 Gallons Bathtub Toy Storage Organizer

UNEEDE$10.024.6★1,447 rev

Munchkin Super Scoop Hanging Bath Toy Storage with Quick Drying Mesh Grey

Munchkin$11.684.6★25,641 rev

Lalo Bath Time Storage Bin - Keep Items Organized & Dry with Non-Toxic Plastic Easy Cleanup Removable Drying Bin Woven Baby Organizer Secure Wall Attachment 9 x 5.5 x 8.5 in - Sage

Lalo$20.704.0★283 rev

Newest

by launch date

Criusia Extra Large Bath Toy Organizer with 3 Compartments and Multiple Pockets Quick-Dry Mesh Bathtub Storage for Kids Toys

Criusia$13.04188 rev

8mo ago

Austion Hanging Bath Toy Storage - Large Opening Quick Dry Mesh Bath Toy Holder with 2 Side Pockets and Bottom Zipper Space-Saving Bath Toy Organizer for Kids Bathtubs - White

Austion$12.8570 rev

9mo ago

UNEEDE Bath Toy Storage 3 Compartment Corner Bath Toy Storage Organizer

UNEEDE$12.73150 rev

11mo ago

Bath Toy Storage 2 Packs Large Bath Toy Holder - 3 Compartments Quick-Dry

Lysam$19.87415 rev

12mo ago

Comfylife Large Bath Toy Organizer 3 Compartment Bath Toy Holder for Bathtub & Shower Quick-Dry Mesh with 4 Strong Adhesive Hooks Kids Toys Storage Net for Bathroom shower & Tub

Comfylife$13.3115,957 rev

1y ago

What buyers say about bath toy storage

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity13%

“Large capacity”

Size-Overall8%

“Love the size”

Strength7%

“Its sturdy”

Quality-Overall7%

“Excellent quality”

Ease Of Cleaning7%

“Easy to clean up toys”

Durability6%

“The material feels durable”

Assembly/Installation6%

“easy assemble”

Adhesion/Stickiness6%

“adhesive is strong”

Ease Of Use5%

“Comes in handy”

Fun/Entertainment Experience5%

“Beautiful toy, perfect for children”

What buyers complain about

Adhesion/Stickiness21%

“Adhesive poor quality”

Durability14%

“Broke within 2 months”

Size-Overall10%

“It's small”

Suction5%

“Terrible suction”

Functionality-Overall4%

“Doesnt work”

Quality-Overall4%

“Very cheaply made”

Ease Of Cleaning2%

“Not easy to clean”

Value For Money2%

“Not worth it”

Strength2%

“Doesnt feel sturdy enough for regular use”

Advertised Vs Actual Product2%

“The product images are, in my opinion, slightly misleading, giving it more structure than it actually has, which is just a stiff mesh bag”

Top return reasons

Size-Overall38%

Adhesion/Stickiness21%

Defective Material/Parts8%

Advertised Vs Actual Product4%

Functionality-Overall4%

Suction3%