Bath Towels

Shoppers searched for this 28.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.2M a year.

Searches, last 12 months

28.6M

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

2.9%

Market size, estimated

$25.2Ma year

Peak month

July1.5× the quietest month

Top search term

bath towels8.2M searches a year

Listings sell for $29.90 on average, from $12.32 to $59.79. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $29.90 that is $598K to $748K a year per listing.

Average price

$29.90inside the $15 to $100 sweet spot

Price range

$12.32–$59.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

20,000–25,000

Revenue per listing a year

$598K–$748K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Towels. It carries 18,626 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Towels

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

18,626per listing

Listings tracked

31

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months