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Bath Sheets

Maybe

Products sell for $27.05 on average, inside the sweet spot. But the average product has 10,780 reviews to catch up to, so Bath Sheets is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$234K/yr389K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
57%top-5 click share · 16 brands · 23 sellers

Flapen Score

Bath Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Bath Sheets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Bath Sheets 389K times last year and spent an estimated $234K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
2.2%
Market size, estimated
$234Ka year
Peak month
December2.0× the quietest month
Top search term
bath sheets extra large226K searches a year

02 · Price

A sale here is worth $27.05.

Listings sell for $27.05 on average, from $10.01 to $49.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $27.05 that is $7K to $14K a year per listing.

Average price
$27.05inside the $15 to $100 sweet spot
Price range
$10.01–$49.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Towels. It carries 10,780 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Towels
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
10,780per listing
Listings tracked
23

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bath Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

24%

  • Brand 136%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 64%

Demand

Bath Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bath Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath sheets extra large226K/yr
  • towel with hanging loop23K/yr
  • single bath towel26K/yr
  • bath blanket19K/yr
  • plus size towel11K/yr
  • single towel10K/yr
  • towels 2 pack8K/yr
  • bath towel single9K/yr
  • oversized bath sheet9K/yr
  • one bath towel6K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Sheets

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Thickness”
1.7%of orders come back
“Expected thicker material”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bath Sheets questions

Answered from the same tracked data.