Is bath mat towel profitable to sell on Amazon United States?

The niche generates $440K/yr across 19 tracked products. 90-day search growth is +22.4%. Flapen's verdict: Skip it (48/100).

How competitive is the bath mat towel niche?

12 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in bath mat towel?

Top complaints mined from reviews: Size-Overall, Thickness, Grip. The return rate is 3.7%.

When does demand for bath mat towel peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the bath mat towel niche?

Listings span $7.84–$30.16; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 7,000 reviews — the moat a new listing must climb.

bath mat towel

Skip it

A deep review moat (7,000 avg reviews) — this niche doesn't clear our bar today.

Avg price

Great$19.85

avg listing price — sweet spot $15–$100

Price range

Good$7.84–$30.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$440K

$440K/yr · 773K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+22.4%

90-day search growth — must beat 0% to launch

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,999.53

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, bath mat towel is a $440K/yr Amazon United States market (773K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 48/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

bath mat towel market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $496K–$596K; units × avg price
Conversion rate: 2.9%
Avg BSR: #93
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

Amazon Basics42%
FEATHER & STITCH NEW YORK13%
Utopia Towels12%
Pearl Linens8%
Madison Park7%
KAHAF COLLECTION6%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +22.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top bath mat towel search terms

cotton bath mat94K/yr +97.5%1.2% conv.
bath mat towel109K/yr +22.8%3.1% conv.
towel bath mat60K/yr +16.2%2.9% conv.
cotton bath rugs41K/yr +81.5%0.7% conv.
cotton bath mats81K/yr -41.2%1.1% conv.
cotton bathroom rugs46K/yr +4.3%0.3% conv.
bathroom floor towel44K/yr +12.4%3.2% conv.
floor towels for bathroom38K/yr +9.5%3.2% conv.
hotel bath mat28K/yr +22.6%3.1% conv.
100% cotton bath mat23K/yr +22.6%0.8% conv.

All search terms

Top bath mat towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White

Amazon Basics$8.574.4★18,643 rev

Amazon Basics Premium 100% Cotton Absorbent Soft Bath Mat Machine Washable 684 GSM 20 x 30 White Hotel Spa Bathmats 6-Pack (Previously AmazonCommercial)

Amazon Basics$30.164.4★18,643 rev

Utopia Towels Cotton Bath Mat 21x34 in 2 Pack White

Utopia Towels$19.974.6★22,727 rev

Pearl Linens Pack of 6 100% Cotton Bath Mat Towels 20x30 inches Soft & Absorbent Floor Towels for Bathroom Not Bathroom Rugs After Shower Mat 687 GSM Machine Washable Airbnb Essentials White

Pearl Linens$28.714.3★963 rev

Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats [NOT A Bathroom Rug] Soft Absorbent Washable Mats - Grey

FEATHER & STITCH NEW YORK$20.344.5★2,978 rev

Newest

by launch date

Madison Park Splendor Reversible 100% Cotton Bath Rug 17 x 24 White

Madison Park$22.581,352 rev

1y ago

Feather & Stitch 2 Piece Towel Like Bath Mats (30x21 Inch) 100% Cotton Terry Bath Mats Bathroom Shower Floor Mats [NOT A Bathroom Rug] Soft Absorbent Washable Mats - Pool Blue

FEATHER & STITCH NEW YORK$19.342,978 rev

1y ago

TYUU Waffle Bath Mat Boho Bathroom Rugs Non Slip Washable Super Absorbent Quick Dry Farmhouse Bathroom Decor 30x20 Khaki

TYUU$15.372,284 rev

1y ago

AMOAMI Upgraded Waffle Bath Mat Super Absorbent Non Slip Bath Mats for Bathroom Floor Machine Washable Bathroom Rugs with Tassels Rubber Backed Bathroom Mats Ultra Soft 17 x 24 Brown

AMOAMI$7.845,506 rev

2y ago

White Classic Luxury Bath Mat Floor Towel Set of 6-20x30 Inch Absorbent Cotton Hotel Spa Shower/Bathtub Mats

White Classic$29.4873 rev

2y ago

What buyers say about bath mat towel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality bath mat”

Soft Feel12%

“soft and absorbent”

Thickness9%

“Super thick”

Value For Money7%

“Good value for the money”

Absorbency6%

“Very absorbent”

Advertised Vs Actual Product5%

“Exactly what I needed”

Color5%

“Vibrant color”

Size-Overall5%

“Nice fit”

Washability5%

“they hold up VERY well to constant washing”

Comfort-Overall3%

“extremely comfortable”

What buyers complain about

Size-Overall12%

“the size is not”

Thickness11%

“Its a pretty thin material”

Grip10%

“They don't grip on tile”

Quality-Overall8%

“Cheap garbage”

Value For Money5%

“Cheap”

Washability5%

“Doesnt hold up after three washes”

Adhesion/Stickiness4%

“does not adhere to the floor”

Advertised Vs Actual Product4%

“Not as described”

Durability3%

“Falling apart after one wash”

Thin3%

“Very thin”

Top return reasons

Size-Overall37%

Color16%

Advertised Vs Actual Product7%

Quality-Overall6%

Thin6%

Material Quality5%

Thickness5%

Grip3%

Value For Money2%

Shape/Style1%

Common questions

Is bath mat towel profitable to sell on Amazon United States?: The niche generates $440K/yr across 19 tracked products. 90-day search growth is +22.4%. Flapen's verdict: Skip it (48/100).
How competitive is the bath mat towel niche?: 12 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in bath mat towel?: Top complaints mined from reviews: Size-Overall, Thickness, Grip. The return rate is 3.7%.
When does demand for bath mat towel peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the bath mat towel niche?: Listings span $7.84–$30.16; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 7,000 reviews — the moat a new listing must climb.

bath mat towel

bath mat towel market data

Competition & brand share

Demand & seasonality

Top bath mat towel search terms

Top bath mat towel products on Amazon

Top sellers

Newest

Trending

What buyers say about bath mat towel

What buyers love

What buyers complain about

Top return reasons

Common questions

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