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Bath and Body Works Room Spray

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Bath and Body Works Room Spray is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$529K/yr621K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
32%top-5 click share · 7 brands · 188 sellers

Flapen Score

Bath and Body Works Room Spray against its category

The dotted line is the Home & Kitchen average. Past it, Bath and Body Works Room Spray is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath and Body Works Room Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Bath and Body Works Room Spray 621K times last year and spent an estimated $529K. The top 5 brands take 98% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $529K a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
4.1%
Market size, estimated
$529Ka year
Peak month
December1.6× the quietest month
Top search term
bath and body works room spray162K searches a year

02 · Price

A sale here is worth $20.64.

Listings sell for $20.64 on average, from $6.40 to $28.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $20.64 that is $10K to $15K a year per listing.

Average price
$20.64inside the $15 to $100 sweet spot
Price range
$6.40–$28.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #118 within Home Fragrance. It carries 719 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
80%
Out of stock, average day
1.6%
Average rank
#118in Home Fragrance
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
719per listing
Listings tracked
50

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bath and Body Works Room Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

188

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

32%

Top 20: 72%

Open market

1%

  • Brand 152%
  • Brand 223%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bath and Body Works Room Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bath and Body Works Room Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath and body works room spray162K/yr
  • concentrated room spray99K/yr
  • white barn room spray82K/yr
  • yankee candle room spray62K/yr
  • room spray bath and body works51K/yr
  • bath and body room spray29K/yr
  • yankee candle spray17K/yr
  • bath and body works concentrated room spray14K/yr
  • concentrated air freshener7K/yr
  • bath & body works room spray14K/yr

Reviews and returns

What reviews say buyers love and hate about Bath and Body Works Room Spray

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.1%of orders come back
“The scent is way too strong”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Bath and Body Works Room Spray questions

Answered from the same tracked data.