bath and body works candles christmas
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good874.61avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.96–$27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, bath and body works candles christmas is a $17K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
bath and body works candles christmas market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $22K–$27K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,252
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 52%
- Out of stock
- 11.2%
- Avg brand age
- 54 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
86
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
30%
- S&M Candle Factory23%
- WoodWick(ウッドウィック)13%
- Bath & Body Works10%
- Yankee Candle9%
- Molensun8%
- PartyLite7%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -4.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Top bath and body works candles christmas search terms
- marshmallow candle16K/yr
- toasted marshmallow candle4K/yr
- bath and body works christmas candles8K/yr
- bath and body works candles christmas5K/yr
- 3 wick christmas candles1K/yr
Top bath and body works candles christmas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marshmallow Fireside Candle ~ Highly Scented Large 3-Wick Candle ~ Soy and Coconut Wax Blend
S&M Candle Factory$23.224.2★24 rev
Molensun Vanilla Cupcake Scented Candle Aromatherapy Jar Candles 7 oz Long Lasting Candles Soy Wax Candle Gift for Women
Molensun$9.654.5★190 rev
WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$16.274.7★4,045 rev
PartyLite Marshmallow Vanilla Escential Jar Candle Scented with Caramel & Sugarcane 7.75oz 1-Wick Reusable Glass Jar 50-Hour Burn Aromatherapy Home Fragrance
PartyLite$19.394.8★10 rev
Marshmallow Fireside Scented Candle Soy Wax 12oz Candle - S&M Candle Factory (12oz)
S&M Web Widgets$17.984.2★79 rev
Newest
by launch date
Campfire SMores Candle Our Own Candle Company Soy Blend 13 oz Jar
Our Own Candle Company$16.964 rev
PartyLite Marshmallow Vanilla Escential Jar Candle Scented with Caramel & Sugarcane 7.75oz 1-Wick Reusable Glass Jar 50-Hour Burn Aromatherapy Home Fragrance
PartyLite$19.3910 rev
Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.71979 rev
Yankee Candle Salted Caramel Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable
Yankee Candle$16.33327 rev
Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$17.30332 rev
Trending
90-day click momentumCampfire SMores Candle Our Own Candle Company Soy Blend 13 oz Jar
Our Own Candle Company$16.964.7★
Bath & Body Works Vanilla Bean 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Bath & Body Works$23.584.6★
WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$16.274.7★
WoodWick Evening Bonfire Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Candle with Crackling Wick
WoodWick(ウッドウィック)$16.064.6★
Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$17.304.6★
What buyers say about bath and body works candles christmas
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Beautiful candle”
“Consistent with Brand expectations”
“Fun Gift”
“it was totally worth it”
“Very Durable”
“As advertised”
“Nice burn”
“nice fragrance for winter squash product pumpkin like color”
“Wonderful sweet with a hint of warmth scent”
What buyers complain about
“Very artificial smelling”
“Not strong enough”
“I do think it's a little pricey for what you get”
“Only burned for 2 hours”
“Different product than whats advertised”
“Yankee candles have really declined in quality”
“he doesnt get to enjoy it”
“Loove there oils the only issue I have”
“the wicks never burn correctly”
“They do burn down rather quick”
Top return reasons
Common questions
- Is bath and body works candles christmas profitable to sell on Amazon United States?
- The niche generates $17K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the bath and body works candles christmas niche?
- 16 brands and 86 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in bath and body works candles christmas?
- Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 0.8%.
- When does demand for bath and body works candles christmas peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the bath and body works candles christmas niche?
- Listings span $6.96–$27.61; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 875 reviews — the moat a new listing must climb.