basketball pillow
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Review moat
Great241.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.97avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.37–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 178K searches
According to Flapen's Amazon United States niche tracking, basketball pillow is a $54K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
basketball pillow market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #2,120
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 96%
- Out of stock
- 9.7%
- Avg brand age
- 30 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
61
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
57%
Top 20: 95%
Open market
36%
- Tezimjia18%
- OUKEYI14%
- KUCCO-PILLOW11%
- HyDren7%
- XIZHI7%
- Easycosy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.3×
Top basketball pillow search terms
- basketball pillow117K/yr
- basketball pillows23K/yr
- basketball throw pillow9K/yr
- nike pillow9K/yr
- basketball pillows for boys room5K/yr
- basketball plush pillow4K/yr
- basketball pillow plush7K/yr
- nike basketball pillow4K/yr
Top basketball pillow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tezimjia 2023 New Offcourt Basketball Pillow 11 Basketball Shaped Teddy Fleece Embroidered Throw Pillow Fuzzy Plush Toy Gifts for Kids Boys Girls (Beige)
Tezimjia$22.954.3★132 rev
OUKEYI 9.8/25cm Offcourt Basketball Plush Toy Soft Basketball Plush Pillow Stuffed Basketball Plush Toy Sofa Ball Pillow Household Stuffed Ball for Fans Boys and Girls All of Age (Beige)
OUKEYI$17.583.9★40 rev
KUCCO Basketball Pillow Plush Soft Fluffy Sports Throw Pillow 15.7 Inch
KUCCO-PILLOW$15.964.4★279 rev
HyDren 2 Pcs Plush Basketball Pillow 8.7 Inch Soft Stuffed Basketball Throw Pillows Cute Basketballs Shaped Pillows for Nursery Girls Boys Bedroom Decor Sports Theme Birthday Gift for Kids Toddlers
HyDren$21.494.7★183 rev
XIZHI 18Basketball Plush Pillow Fluffy Durable Stuffed Football Throw Pillow Ball Sports Ball Pillow Soft Durable Sports Toy Sofa Room Decoration Soft Sports Toy Gift (Orange)
XIZHI$16.474.6★323 rev
Newest
by launch date
Easycosy Personalized Basketball Pillow with Name Basketball Throw Pillow Customized Letter Shape Plush Cushion Custom Monogram Pillow for Kids Sports Fan Basketball Coach Gifts
Easycosy$28.3932 rev
Mepherl Basketball Pillow 12 Basketball Shaped Pillow Floor Cushion Seating Cushion with Faux Rabbit Fur Round Ball Throw Pillow Room Dcor for Sofa Couch Living Room
Mepherl$14.51120 rev
60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Basketball)
JVAVL$17.8865 rev
Basketball Pillow Fluffy Soft Basketball Shaped Pillow 15.7 Inch Sports Theme Plush Basketball Throw Pillow World Cup Basketball Pillow Gift for Kids Boy Girls Children Room Sofa Bed Soft Decoration
Gowwye$12.019 rev
KUCCO Basketball Pillow Plush 2 Pack Fluffy Round Throw Pillow 15.7 Inch
KUCCO-PILLOW$21.27279 rev
Trending
90-day click momentum
YUDONG 13.5 Soft Plush Basketball Pillow Cute Stuffed Toy
YUDONG$17.404.5★
KUCCO Basketball Pillow Plush 2 Pack Fluffy Round Throw Pillow 15.7 Inch
KUCCO-PILLOW$21.274.4★
Basketball Pillow Fluffy Soft Basketball Shaped Pillow 15.7 Inch Sports Theme Plush Basketball Throw Pillow World Cup Basketball Pillow Gift for Kids Boy Girls Children Room Sofa Bed Soft Decoration
Gowwye$12.015.0★
Easycosy Personalized Basketball Pillow with Name Basketball Throw Pillow Customized Letter Shape Plush Cushion Custom Monogram Pillow for Kids Sports Fan Basketball Coach Gifts
Easycosy$28.394.7★
Mepherl Basketball Pillow 12 Basketball Shaped Pillow Floor Cushion Seating Cushion with Faux Rabbit Fur Round Ball Throw Pillow Room Dcor for Sofa Couch Living Room
Mepherl$14.514.4★
What buyers say about basketball pillow
What buyers praise and complain about, mined from review topics.What buyers love
“It's super soft and fluffy”
“really well made”
“Cute gift”
“a pretty good size”
“I think its great for $23-ish”
“Better than advertised”
“comfy pillows you can definitely use to sleep with. if wanted”
“The coloring is a great match for a real basketball”
“Comfy and soft”
“Theyre not heavy at all, nice size”
What buyers complain about
“Extremely Small”
“False Advertisement”
“looks cheap”
“doesn't fully inflate”
“Heavy”
“It felt like a bead-like material”
“it would just rip apart when you try to remove it”
Top return reasons
Common questions
- Is basketball pillow profitable to sell on Amazon United States?
- The niche generates $54K/yr across 25 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the basketball pillow niche?
- 24 brands and 61 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in basketball pillow?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.1%.
- When does demand for basketball pillow peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the basketball pillow niche?
- Listings span $9.37–$28.39; the average listing price is $17.97 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.