basketball blanket
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-61.2% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$21.94avg listing price — sweet spot $15–$100
Price range
Great$9.43–$43.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good552.08avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$101K$101K/yr · 152K searches
Growth
Bad-61.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, basketball blanket is a $101K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
basketball blanket market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $88K–$110K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,533
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 96%
- Out of stock
- 15.6%
- Avg brand age
- 23 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
45
Top-5 brand share
39%
Top 20: 78%
Top-5 click share
37%
Top 20: 73%
Open market
57%
- JVAVL13%
- Fanfanwin9%
- Peopleareok8%
- Hillsuren5%
- Brloote4%
- DOYULIK4%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -61.2% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 9.9×
Top basketball blanket search terms
- basketball blanket83K/yr
- basketball blankets for boys24K/yr
- basketball throw blanket16K/yr
- basketball blanket for girls13K/yr
- basketball blankets9K/yr
- personalized basketball blanket6K/yr
Top basketball blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Basketball)
JVAVL$17.834.3★56 rev
Fanfanwin 1 Pcs Basketball Flannel Blanket 40x60 Sport Fleece Throw Blanket for Teen Team Coach Gifts Ball Themed Accessories Decoration for Sport Lovers Birthday Christmas Adult Gift Favors
Fanfanwin$21.264.3★12 rev
Basketball Fleece Throw Blanket for Kids 40x50 3D Basketball Warm Cozy Sports Throw Blankets for Couch or Bed Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons
Peopleareok$15.244.3★12 rev
Super Soft Basketball Blanket Lightweight Cozy 3D Printed Flannel Soccer Baseball Throw Blankets for Sport Fans Kids Adults Gifts 50X40
Brloote$18.954.5★360 rev
Niopos Basketball Blanket Boys Girls Basketball Gifts for Adult Kids Coach Team Birthday Party Gifts 40x50 inch
Niopos$17.575.0★5 rev
Newest
by launch date
Personalized Basketball Blanket Custom Name Number Throw Customized Sports Gifts for Boys Kids Teens Adult Lover Fans Soft Basketball Team Player Blanket for Sofa Bed Couch
CustomART$28.7612 rev
60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Basketball)
JVAVL$17.8356 rev
Hillsuren Pink Basketball Coquette Bow Blanket 50 x 60 Softball Sports Throw Blanket Bow Stuff Team Gifts for Ball Lovers Players Home Decor Halloween Christmas Thanksgiving Gift
Hillsuren$19.8719 rev
Basketball Fleece Throw Blanket for Kids 40x50 3D Basketball Warm Cozy Sports Throw Blankets for Couch or Bed Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons
Peopleareok$15.2412 rev
Yagle Mate 60 Round Sports Blanket for Adults Teens Throw Blankets for Bed Fleece Basketball Soccer Baseball Football Softball Blankets for Sport Lovers Basketball Team Gifts Birthday (Basketball)
Yagle Mate$16.8220 rev
Trending
90-day click momentumPersonalized Basketball Blanket Custom Name Number Throw Customized Sports Gifts for Boys Kids Teens Adult Lover Fans Soft Basketball Team Player Blanket for Sofa Bed Couch
CustomART$28.764.7★
Basketball Fleece Throw Blanket for Kids 40x50 3D Basketball Warm Cozy Sports Throw Blankets for Couch or Bed Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons
Peopleareok$15.244.3★
60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Basketball)
JVAVL$17.834.3★
Basketball Blanket Gifts for Dad Boys Men Women Girls Birthday Christmas Basketball Theme Decor Home Bedroom Living Room Sofa Couch Soft Cozy Kids Adults Teen Fleece Throw 50x60
YRTRTFVV$19.704.6★
Fanfanwin 1 Pcs Basketball Flannel Blanket 40x60 Sport Fleece Throw Blanket for Teen Team Coach Gifts Ball Themed Accessories Decoration for Sport Lovers Birthday Christmas Adult Gift Favors
Fanfanwin$21.264.3★
What buyers say about basketball blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Its the perfect size, and the material is soft and cute”
“Quality of blanket is good”
“Keeps Warm”
“Valentine gift”
“Its the perfect size”
“Worth the buy”
“Adorable encouragement”
“Simple, lightweight and it keeps me warm”
“comfy”
“Good quality material”
What buyers complain about
“Too small”
“Thin”
“How am I supposed to properly wash this blanket”
“The blankets pill and shed a lot”
“Pillow images are deceiving”
“A little expensive for the quality”
“Very thin”
“it smelled very bad”
“it came apart like someone chewed it up”
“Completely flat and different color”
Top return reasons
Common questions
- Is basketball blanket profitable to sell on Amazon United States?
- The niche generates $101K/yr across 48 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -61.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the basketball blanket niche?
- 43 brands and 45 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in basketball blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 2.2%.
- When does demand for basketball blanket peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 9.9× the quietest.
- What does it cost to enter the basketball blanket niche?
- Listings span $9.43–$43.45; the average listing price is $21.94 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.