Is Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow profitable to sell on Amazon United States?

Flapen scores Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow 31 out of 100 on Amazon United States, a Fail. Shoppers spend $47K a year across 9 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -36.4% in the last 90 days.

What do buyers complain about in Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow?

Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow buyers on Amazon United States complain most about Smell, Size-Overall, and Quality-Overall. An estimated 3.1% of orders come back.

Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow

Q: How competitive is the Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow niche on Amazon United States?

6 brands and 11 sellers compete in Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow on Amazon United States. The top 5 Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow products take 86% of clicks, and the top 5 brands take 98%.

Q: When does demand for Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow peak?

Search demand for Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow on Amazon United States peaks in Jan–Aug–Nov, and the busiest month runs 2.2× the quietest.

Fail

The average product has 56,504 reviews to catch up to, so Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow is a Fail.

Flapen Score: 31
31 / 100Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size: $47K/yr13K searches / yr
90-day growth: -36.4%search demand this quarter
Competition: 86%top-5 click share · 6 brands · 11 sellers

Flapen Score

Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow is stronger. Inside it, weaker.

31Fail

This niche Category average

See the method

Market

The Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow 13K times last year and spent an estimated $47K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Aug–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months: 13K
Growth, 90 days vs prior 90: -36.4%
Conversion, latest week: 11.1%
Market size, estimated: $47Ka year
Peak month: November2.2× the quietest month
Top search term: 26x26 down pillow inserts8K searches a year

02 · Price

A sale here is worth $33.18.

Listings sell for $33.18 on average, from $18.99 to $43.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $33.18 that is $3K to $8K a year per listing.

Average price: $33.18inside the $15 to $100 sweet spot
Price range: $18.99–$43.68
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$8K
Returns: 3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Decorative Pillows, Inserts & Covers. It carries 56,504 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #24in Decorative Pillows, Inserts & Covers
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 56,504per listing
Listings tracked: 9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Brand 166%
Brand 213%
Brand 312%
Brand 44%
Brand 53%
Brand 62%
Open — no brand owns it (0%)

Demand

Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Aug, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Basic Home 26x26 Euro Throw Pillow Inserts-down Feather Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

26x26 down pillow inserts8K/yr -35.3%14.4% conv.
26x26 down pillow insert2K/yr -28.1%9.2% conv.
down euro pillow insert2K/yr -44.4%5.2% conv.
basic home 26x26 euro throw pillow inserts-down feather pillow478/yr -71.3%12.1% conv.