Is baseball blanket profitable to sell on Amazon United States?

The niche generates $186K/yr across 48 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the baseball blanket niche?

41 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in baseball blanket?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.5%.

When does demand for baseball blanket peak?

Demand peaks in Apr–Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the baseball blanket niche?

Listings span $9.97–$48.08; the average listing price is $23.62 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.

baseball blanket

Worth a look

Shows a sweet-spot price point ($23.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.62

avg listing price — sweet spot $15–$100

Review moat

Great161.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$9.97–$48.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$186K

$186K/yr · 267K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, baseball blanket is a $186K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

baseball blanket market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $142K–$189K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,198
Page quality: 0%
Prime: 88%
Sponsored: 98%
Out of stock: 7.9%
Avg brand age: 30 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

47%

Top 20: 82%

Top-5 click share

35%

Top 20: 76%

Open market

49%

XING7DAY16%
Blanket Buddies11%
Sviuse8%
Hillsuren7%
Horaldaily4%
KING DARE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top baseball blanket search terms

baseball blanket141K/yr -14.7%2.2% conv.
baseball blankets for boys43K/yr +4.7%2.9% conv.
baseball throw blanket24K/yr -7.0%1.7% conv.
baseball blankets for adults18K/yr -25.1%1.9% conv.
baseball blankets11K/yr +6.6%1.3% conv.
baseball throw6K/yr -4.0%2.2% conv.
baseball mom blanket5K/yr -5.3%0.9% conv.
baseball fleece blanket5K/yr -8.3%2.4% conv.
baseball blankets and throws4K/yr +18.2%1.3% conv.
personalized baseball blanket10K/yr +15.0%0.6% conv.

All search terms

Top baseball blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blanket Buddies Baseball Throw Blanket: Glow in The Dark Cozy Soft Warm Fleece Blanket for Boys and Girls 50 x 60 (Navy)

Blanket Buddies$19.774.6★63 rev

Sviuse Baseball Blanket Baseball Gift for Kids Teens Adults (Blue 50x60)

Sviuse$23.254.4★45 rev

Cozy Baseball Pattern Blanket Perfect Lightweight Bedding for Adults Soft Warm and Plush Soccer Sports Blanket Great for Bed Sofa (Baseball-Brown 50x60)

XING7DAY$34.844.6★199 rev

Cozy Baseball Pattern Blanket Perfect Lightweight Bedding for Adults Soft Warm and Plush Soccer Sports Blanket Great for Bed Sofa (Baseball-Red 50x60)

XING7DAY$34.334.6★199 rev

Horaldaily Baseball Flannel Blanket Throw Brown Baseball Sport Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Teenagers Adults Self 50x60

Horaldaily$17.864.6★6 rev

Newest

by launch date

Batantec Personalized Baseball Blankets with Name Numbers Custom Baseball Team Throw Flannel Blankets Gifts for Adults Boys Girls Kids Baseball Lovers Sports Decor for Bedroom Living Room

Batantec$31.5012 rev

3mo ago

Tigeen 1 Pcs 60 Round Ice Cream Baseball Blanket for Teens Boys Girls Adults Soft Flannel Baseball Ice Cream Drip Stuff Throw for Couch Bed Dorm Room Decor Player Team Senior Night Gifts (Blue)

Tigeen$20.822 rev

5mo ago

60 Round Sports Throw Blanket Soft Flannel with Storage Cover As a Throw Pillow Cushions Baseball Tennis Soccer Basketball Novelty Blanket for Sports Fan Birthday Senior Night Gift (Baseball)

JVAVL$18.1656 rev

6mo ago

Hillsuren Baseball Ice Cream Drip Blanket Baseball Sports Throw Blanket 50 x 60 Inch Ice Cream Stuff Team Gifts for Boy Ball Lovers Players Home Bed Travel Sofa Living Room Decor Christmas Decor

Hillsuren$19.3132 rev

6mo ago

Horaldaily Baseball Flannel Blanket Throw Brown Baseball Sport Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Teenagers Adults Self 50x60

Horaldaily$17.866 rev

7mo ago

What buyers say about baseball blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel30%

“So soft”

Quality-Overall8%

“The blanket itself is decent quality”

Size-Overall8%

“The size is perfect”

Warmth7%

“Soft and warm”

Weight Light6%

“Its not too heavy”

Value For Money4%

“Great Value”

Comfort-Overall4%

“soft and comfortable”

Color3%

“The colors are bright”

Design-Overall3%

“The baseball design looks great and makes it perfect for sports lovers, team celebrations, or themed rooms”

Gifting Purpose3%

“It would make a great gift”

What buyers complain about

Thickness18%

“not very thick”

Size-Overall8%

“size does not seem accurate”

Quality-Overall8%

“Poor quality”

Color5%

“Color off sizing incorrect”

Brightness/Shine/Glow4%

“Ok. Doesnt really glow in the dark”

Thin3%

“Thin Material”

Stitch/Finish/Polish2%

“bought two of these for both of My Grandson!!s for Easter not very well made the red stitching was wiping off on their hands was very very”

Warmth2%

“Cute not very warm”

Material Quality2%

“The pillow bag is not made of the same material”

Durability2%

“Didnt Last”

Top return reasons

Size-Overall32%

Thin17%

Material Quality10%

Color7%

Advertised Vs Actual Product7%

Quality-Overall6%

Stain Resistance4%

Value For Money3%