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Barefoot Dreams Dupes Blanket

Fail

The top 5 brands take 100% of clicks, so Barefoot Dreams Dupes Blanket is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$2.4M/yr1.5M searches / yr
90-day growth
-14.3%search demand this quarter
Competition
35%top-5 click share · 5 brands · 86 sellers

Flapen Score

Barefoot Dreams Dupes Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Barefoot Dreams Dupes Blanket is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barefoot Dreams Dupes Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Barefoot Dreams Dupes Blanket 1.5M times last year and spent an estimated $2.4M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
1.9%
Market size, estimated
$2.4Ma year
Peak month
December5.9× the quietest month
Top search term
barefoot dreams blanket572K searches a year

02 · Price

A sale here is worth $86.83.

Listings sell for $86.83 on average, from $15.22 to $187.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $86.83 that is $65K to $87K a year per listing.

Average price
$86.83inside the $15 to $100 sweet spot
Price range
$15.22–$187.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$65K–$87K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,132 within Throws. It carries 683 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,132in Throws
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
683per listing
Listings tracked
57

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Barefoot Dreams Dupes Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

5 falling

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

35%

Top 20: 67%

Open market

0%

  • Brand 183%
  • Brand 213%
  • Brand 32%
  • Brand 41%
  • Brand 51%

Demand

Barefoot Dreams Dupes Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Barefoot Dreams Dupes Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barefoot dreams blanket572K/yr
  • barefoot dreams564K/yr
  • barefoot dreams cardigan103K/yr
  • barefoot dreams throw blanket24K/yr
  • barefoot dreams throw19K/yr
  • barefoot blanket13K/yr
  • barefoot dreams women39K/yr
  • bearfoot dreams blanket15K/yr
  • barefoot dreams pajamas19K/yr
  • barefoot dreams pajamas for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Barefoot Dreams Dupes Blanket

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Size-Overall”
3.6%of orders come back
“The fit on this is terrible”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Barefoot Dreams Dupes Blanket questions

Answered from the same tracked data.