Is barbie plates and napkins profitable to sell on Amazon United States?

The niche generates $31K/yr across 42 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (49/100).

How competitive is the barbie plates and napkins niche?

24 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in barbie plates and napkins?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.5%.

When does demand for barbie plates and napkins peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the barbie plates and napkins niche?

Listings span $9.33–$32.71; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.

barbie plates and napkins

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Review moat

Great105.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.95

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Price range

Great$9.33–$32.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$31K

$31K/yr · 35K searches

According to Flapen's Amazon United States niche tracking, barbie plates and napkins is a $31K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

barbie plates and napkins market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $27K–$36K; units × avg price
Conversion rate: 4.9%
Avg BSR: #2,651
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 17.0%
Avg brand age: 23 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

39%

Top 20: 81%

Open market

29%

Unique25%
Kochorie16%
Greencian11%
Poqirzan10%
Amscan5%
Peiking4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top barbie plates and napkins search terms

barbie plates and napkins21K/yr -0.1%3.6% conv.
barbie paper plates6K/yr +8.8%2.7% conv.
barbie plate3K/yr -10.4%1.2% conv.
barbie plates and cups3K/yr -0.9%2.3% conv.
barbie party plates and napkins3K/yr -11.3%2.9% conv.

All search terms

Top barbie plates and napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed

Unique$21.894.6★32 rev

96PCS Pink Girl Plates and Napkins Tableware Set Pink Girl Party Supplies Pink Girl Birthday Party Decorations Pink Princess Theme Party Dinnerware Set Pink Girl Paper Plates Napkins Forks Serve 24

Poqirzan$17.094.6★85 rev

Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests

Kochorie$17.105.0★4 rev

Barbie Plates and Napkins for 16 Guests | Barbie Birthday Decorations | Officially Licensed

Unique$14.914.6★11 rev

Greencian 60Pcs Hot Pink Paper Plates 10 Party Heavy Duty

Greencian$17.404.7★42 rev

Newest

by launch date

Party City Officially Licensed Mattel Barbie Pre-K/Kindergarten Party Tableware Kit for 8

Party City$17.840 rev

3mo ago

Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed

Unique$21.8932 rev

5mo ago

50 Pack Pink Girl Birthday Party Decorations Paper Food Trays - Movie Night Supplies Snack Serving Disposable Plates for Princess Cowgirl Popcorn Nacho Decor

Geefuun$12.8411 rev

5mo ago

140Pcs Gold Birthday Party Decorations Include Golden Diamond Paper Plates and Napkins Cups Cutlery Glitter Disposable Tableware for Birthday Anniversary Wedding (Rose Pink)

Uikeleexm$19.4816 rev

6mo ago

Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests

Kochorie$17.104 rev

7mo ago

What buyers say about barbie plates and napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“The color is bright”

Quality-Overall14%

“Good quality kit”

Value For Money10%

“Worth it”

Strength9%

“Not very flimsy”

Advertised Vs Actual Product8%

“As expected”

Design-Overall6%

“the designs are cute”

Fun/Entertainment Experience3%

“It adds a fun variety”

Ease Of Use3%

“Easy to use”

Gifting Purpose2%

“Great decorations”

Durability2%

“They were very durable”

What buyers complain about

Size-Overall10%

“The cups are a bit small”

Quality-Overall8%

“the balloons are very poor quality”

Value For Money7%

“So the value is not the best value for the price”

Strength6%

“which felt a little flimsy”

Thickness5%

“a little bit thicker”

Advertised Vs Actual Product4%

“texture of the plates are a bit different from the description picture”

Color4%

“Not as colorful as it looks like in the picture as pink and glittery”

Brightness/Shine/Glow2%

“Not shiny, and way overpriced”

Mess Free2%

“Since seven-year-olds can be a bit messy”

Gifting Purpose2%

“This was a gift so Im extremely disappointed”

Top return reasons

Size-Overall54%

Value For Money8%

Advertised Vs Actual Product7%

Quality-Overall6%

Defective Material/Parts5%