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Barbie Plates and Napkins

Fail

Shoppers spend an estimated $31K a year here, so Barbie Plates and Napkins is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$31K/yr35K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
39%top-5 click share · 24 brands · 35 sellers

Flapen Score

Barbie Plates and Napkins against its category

The dotted line is the Home & Kitchen average. Past it, Barbie Plates and Napkins is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Plates and Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Plates and Napkins 35K times last year and spent an estimated $31K. The top 5 brands take 66% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.9%
Market size, estimated
$31Ka year
Peak month
September1.9× the quietest month
Top search term
barbie plates and napkins21K searches a year

02 · Price

A sale here is worth $17.95.

Listings sell for $17.95 on average, from $9.33 to $32.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.95 that is $0 to $2K a year per listing.

Average price
$17.95inside the $15 to $100 sweet spot
Price range
$9.33–$32.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #2,651 within Party Packs. It carries 106 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
17.0%
Average rank
#2,651in Party Packs
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
106per listing
Listings tracked
42

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Barbie Plates and Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

35

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

39%

Top 20: 81%

Open market

29%

  • Brand 125%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Barbie Plates and Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Barbie Plates and Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie plates and napkins21K/yr
  • barbie paper plates6K/yr
  • barbie plate3K/yr
  • barbie plates and cups3K/yr
  • barbie party plates and napkins3K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Plates and Napkins

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
10%of negative reviews mention “Size-Overall”
2.5%of orders come back
“The cups are a bit small”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Barbie Plates and Napkins questions

Answered from the same tracked data.