Is barbie plates profitable to sell on Amazon United States?

The niche generates $86K/yr across 44 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the barbie plates niche?

26 brands and 43 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in barbie plates?

Top complaints mined from reviews: Value For Money, Quality-Overall, Strength. The return rate is 2.6%.

When does demand for barbie plates peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the barbie plates niche?

Listings span $5.54–$32.71; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.

barbie plates

Worth a look

Shows a thin review moat (93 avg reviews), but strong incumbent ratings (4.7★) keeps it on the watch list.

Review moat

Incredible92.77

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Avg price

Great$16.61

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$5.54–$32.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Market size

Bad$86K

$86K/yr · 109K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, barbie plates is a $86K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

barbie plates market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $66K–$83K; units × avg price
Conversion rate: 4.8%
Avg BSR: #2,793
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 12.2%
Avg brand age: 26 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

36%

Top 20: 79%

Open market

31%

Unique24%
Kochorie12%
Greencian10%
Poqirzan9%
Amscan9%
LetDec4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top barbie plates search terms

barbie plates46K/yr +2.1%2.8% conv.
barbie plates and napkins21K/yr -0.1%3.6% conv.
barbie birthday plates10K/yr -10.7%2.3% conv.
barbie party plates12K/yr -7.8%1.9% conv.
barbie paper plates6K/yr +8.8%2.8% conv.
barbie birthday plates and napkins4K/yr -18.6%3.9% conv.
barbie cake plates4K/yr -13.6%4.0% conv.
barbie plates and napkins party supplies6K/yr -38.9%2.8% conv.

All search terms

Top barbie plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed

Unique$21.894.6★32 rev

96PCS Pink Girl Plates and Napkins Tableware Set Pink Girl Party Supplies Pink Girl Birthday Party Decorations Pink Princess Theme Party Dinnerware Set Pink Girl Paper Plates Napkins Forks Serve 24

Poqirzan$17.094.6★85 rev

Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests

Kochorie$17.105.0★4 rev

Greencian 60Pcs Hot Pink Paper Plates 10 Party Heavy Duty

Greencian$17.404.7★42 rev

Barbie Birthday Party Decorations | Barbie Party Decorations | Serves 16 Guests | Officially Licensed | Tablecover Plates Napkins Button

Unique$19.894.8★311 rev

Newest

by launch date

Barbie Plates and Napkins for 32 Guests | Barbie Birthday Decorations | Officially Licensed

Unique$21.8932 rev

5mo ago

50 Pack Pink Girl Birthday Party Decorations Paper Food Trays - Movie Night Supplies Snack Serving Disposable Plates for Princess Cowgirl Popcorn Nacho Decor

Geefuun$12.8411 rev

5mo ago

Kochorie 96 Pieces Lets Go Girls Party Supplies Hot Pink Birthday Disposable Paper Plates Napkins Plastic Forks for Western Disco Birthday Bachelorette Pink Party Decorations Serve 24 Guests

Kochorie$17.104 rev

7mo ago

JOLJUMP 162-Piece Hot Pink Birthday Tableware Set for 20 Guests

JOLJUMP$21.4931 rev

8mo ago

Barbie Birthday Party Decorations for Party | Serves 16 Guests | Balloons Banner Tablecloth Plates Napkins Sticker | Officially Licensed

Unique$24.9285 rev

8mo ago

What buyers say about barbie plates

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“The color is bright”

Quality-Overall12%

“The plates are decent quality”

Value For Money9%

“Worth it”

Strength9%

“Not very flimsy”

Advertised Vs Actual Product9%

“As expected”

Design-Overall6%

“the designs are cute”

Ease Of Use3%

“Easy to use”

Gifting Purpose2%

“Great decorations”

Fun/Entertainment Experience2%

“It adds a fun variety”

Durability2%

“They were very durable”

What buyers complain about

Value For Money7%

“So the value is not the best value for the price”

Quality-Overall6%

“the balloons are very poor quality”

Strength6%

“which felt a little flimsy”

Size-Overall6%

“The cups are a bit small”

Thickness5%

“a little bit thicker”

Advertised Vs Actual Product4%

“texture of the plates are a bit different from the description picture”

Color4%

“Not as colorful as it looks like in the picture as pink and glittery”

Flammable4%

“Will catch on fire if placed in microwave”

Color Fading/Discoloration4%

“The color of the plate comes off on the food”

Smell2%

“Smell terrible”

Top return reasons

Size-Overall54%

Value For Money10%

Advertised Vs Actual Product7%

Quality-Overall6%

Color5%

Assembly/Installation3%

Strength3%

Brightness/Shine/Glow3%

Defective Material/Parts2%

Design-Overall2%

Common questions

Is barbie plates profitable to sell on Amazon United States?: The niche generates $86K/yr across 44 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the barbie plates niche?: 26 brands and 43 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in barbie plates?: Top complaints mined from reviews: Value For Money, Quality-Overall, Strength. The return rate is 2.6%.
When does demand for barbie plates peak?: Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the barbie plates niche?: Listings span $5.54–$32.71; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.