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Barbie Lunch Box

Fail

Shoppers spend an estimated $38K a year here, so Barbie Lunch Box is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$38K/yr84K searches / yr
90-day growth
+94.5%search demand this quarter
Competition
50%top-5 click share · 8 brands · 16 sellers

Flapen Score

Barbie Lunch Box against its category

The dotted line is the Home & Kitchen average. Past it, Barbie Lunch Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Lunch Box market on Amazon at a glance

Shoppers on Amazon United States searched for Barbie Lunch Box 84K times last year and spent an estimated $38K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+94.5%
Conversion, latest week
1.7%
Market size, estimated
$38Ka year
Peak month
August35.2× the quietest month
Top search term
barbie lunch box45K searches a year

02 · Price

A sale here is worth $26.18.

Listings sell for $26.18 on average, from $9.81 to $44.21. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.18 that is $0 to $3K a year per listing.

Average price
$26.18inside the $15 to $100 sweet spot
Price range
$9.81–$44.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #568 within Kids' Room Décor. It carries 2,533 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
13.2%
Average rank
#568in Kids' Room Décor
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,533per listing
Listings tracked
25

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Barbie Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

7%

  • Brand 131%
  • Brand 220%
  • Brand 316%
  • Brand 413%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Barbie Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 35.2×

Search terms

Top Barbie Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie lunch box45K/yr
  • barbie lunch bag14K/yr
  • barbie lunchbox7K/yr
  • barbie lunch box for girls14K/yr
  • barbie bento box4K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Lunch Box

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Small size for kids”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barbie Lunch Box questions

Answered from the same tracked data.