barbie invitations
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great147.43avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Price range
Okay$7.59–$17.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, barbie invitations is a $8K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Sep. Verdict: Skip it — 29/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
barbie invitations market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #1,046
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 9.6%
- Avg brand age
- 23 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 flat
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
14%
- QZJ53%
- VGoghex11%
- XIAOPNN9%
- HAPPY CHOICES6%
- VZVCTFS5%
- VIVORA3%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 3.9×
Top barbie invitations search terms
- barbie birthday invitations9K/yr
- barbie invitations6K/yr
- barbie party invitations3K/yr
- barbie birthday invitations for girls3K/yr
- barbie invitations birthday girl1K/yr
- barbie party invitations for girls birthday331/yr
Top barbie invitations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QZJ Pink Doll Birthday Party Invitations Supplies with Envelopes Set of 20 Girl Birthday Invites Fill in Blank Double Sided
QZJ$9.864.8★520 rev
QZJ Pink Girl Birthday Party Invitations Supplies with Envelopes Set of 20 Pink Girls Birthday Party Invites Fill in Blank Double Sided
QZJ$7.594.8★520 rev
VGoghex Pink Girl Birthday Party Invitations Cards with Envelopes Set of 20 Modern Party Invitations Birthday Celebration Supplies
VGoghex$8.674.7★3 rev
XIAOPNN Pink Doll Birthday Party Invitation for Girls Lets Go Party Birthday Supplies 30 Cards With 30 Envelopes
XIAOPNN$8.324.8★128 rev
Set of 20 Fashion Doll Girl Pink-Themed Happy Birthday Invitation Cards & Envelopes - Lightweight (240g) Postcard Style Invites for the Perfect Party Pack
HAPPY CHOICES$17.664.6★149 rev
Newest
by launch date
Bltgh Pink Doll Birthday Invitation Girl Pink Glitter Double-Sided Fill In Style Invites with Envelopes for Birthday Lets Go Party Invitation For Girls Teens Bday Party Favor & Decoration
Bltgh$9.963 rev
Doguiei Glitter Pink Birthday Party Invitations Party in Pink Invitations Card for Boys Girls (30 Cards & 30 Envelopes)
Doguiei$10.00121 rev
VGoghex Pink Girl Birthday Party Invitations Cards with Envelopes Set of 20 Modern Party Invitations Birthday Celebration Supplies
VGoghex$8.673 rev
Pink Glitter Birthday Invitations Set of 20 - Lets Go Party VIP Ticket Design with Envelopes 38 Inch Cards for Girls -Birthday Party Favor & Supplies (3 X 8 In) -A12
VZVCTFS$9.5724 rev
Birthday Invitations Pink 5th Birthday Invitation Cards with Envelopes (30 PACK) Rainbow Foil Fill-in Invites for Girls Kids Fifth Party Supplies Decorations Favors
Uniizone$9.9369 rev
Trending
90-day click momentumBltgh Pink Doll Birthday Invitation Girl Pink Glitter Double-Sided Fill In Style Invites with Envelopes for Birthday Lets Go Party Invitation For Girls Teens Bday Party Favor & Decoration
Bltgh$9.965.0★
Barbie Sparkle Collection Party Postcard Invitation 4.25 x 6.25 8 Ct.
Amscan$13.904.5★
Doguiei Glitter Pink Birthday Party Invitations Party in Pink Invitations Card for Boys Girls (30 Cards & 30 Envelopes)
Doguiei$10.004.7★
VGoghex Pink Girl Birthday Party Invitations Cards with Envelopes Set of 20 Modern Party Invitations Birthday Celebration Supplies
VGoghex$8.674.7★
Birthday Invitations Pink 5th Birthday Invitation Cards with Envelopes (30 PACK) Rainbow Foil Fill-in Invites for Girls Kids Fifth Party Supplies Decorations Favors
Uniizone$9.934.6★
What buyers say about barbie invitations
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“The pink is bright”
“As described”
“Cute design and good quality -”
“With 20 cards and 20 envelopes, I think these are a good value”
“Durable and cute and nice that it comes with envelopes”
“everything made it super easy to fill out”
“The cards are thick and good quality”
“Perfect for girls birthdays, glam themes, pop-star vibes, or anything that deserves a little extra sparkle”
“The envelopes fit perfectly”
What buyers complain about
“Disappointing sparkle”
“Write small and the space is limited”
“the size is about little larger than a typical American dollar bill”
“is so challenging to really clean up- it seems to show up again”
“The envelopes are a bit thin”
Top return reasons
Common questions
- Is barbie invitations profitable to sell on Amazon United States?
- The niche generates $8K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Skip it (29/100).
- How competitive is the barbie invitations niche?
- 13 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in barbie invitations?
- Top complaints mined from reviews: Brightness/Shine/Glow, Writing Experience, Size-Overall. The return rate is 1.9%.
- When does demand for barbie invitations peak?
- Demand peaks in Jan–Sep; the busiest month runs 3.9× the quietest.
- What does it cost to enter the barbie invitations niche?
- Listings span $7.59–$17.66; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 147 reviews — the moat a new listing must climb.