bara
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.42avg listing price — sweet spot $15–$100
Price range
Great$10.21–$68.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great410.81avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 251K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bara is a $57K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bara market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $88K–$118K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #17,104
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 88%
- Out of stock
- 11.8%
- Avg brand age
- 44 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
39
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
8%
- Icon Sports69%
- Barcelona8%
- American Hat Makers6%
- Generic5%
- LEVART Travel City Minimal Design3%
- Hy-Pro2%
- Open — no brand owns it (8 brands, 8%)
Demand
Weekly Amazon search volume, last 41 weeks — -20.9% search growth over the last 90 days.Top bara search terms
- bara54K/yr
- barcelona gifts22K/yr
- barcelona hat15K/yr
- barcelona merch17K/yr
- barcelona blanket23K/yr
- fcb12K/yr
- fc barcelona hat8K/yr
- barcelona scarf10K/yr
- fc barcelona official merchandise6K/yr
- barcelona accessories9K/yr
Top bara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Icon Sports Officially Licensed FC Barcelona Flat Cap - Unisex Adult - FCB112CP Black
Icon Sports$24.974.8★75 rev
FCBarcelona Silk Touch Sherpa Lined Throw Blanket 50x60
Barcelona$36.694.8★957 rev
Icon Sports Officially Licensed FC Barcelona Soccer Ball - FCB93BL Navy Size 5
Icon Sports$21.534.6★1,600 rev
Icon Sports Officially Licensed FC Barcelona Dad Cap - Unisex Adult - FCB110CP Wine
Icon Sports$25.184.8★75 rev
Icon Sports Officially Licensed FC Barcelona Adult Bara Blue Soccer Track Jacket Medium
Icon Sports$35.194.7★261 rev
Newest
by launch date
Icon Sports Officially Licensed FC Barcelona Adjustable Cap - Unisex Adult - FCB184CP Multi
Icon Sports$25.2075 rev
Barcelona Spain Trucker Hat with Adjustable Mesh Back Black
LEVART Travel City Minimal Design$19.581 rev
Icon Sports Officially Licensed FC Barcelona Adjustable Cap - Unisex Adult - FCB184CP White
Icon Sports$24.8575 rev
Icon Sports Officially Licensed FC Barcelona Track Jacket - Unisex Adult - FCB84TJ Navy L
Icon Sports$36.50866 rev
Icon Sports Officially Licensed FC Barcelona Flat Cap - Unisex Adult - FCB112CP Black
Icon Sports$24.9775 rev
Trending
90-day click momentum
Berkshire Peanuts Wearable Throw Snoopy Print PrimaLush Plush Shawl Blanket Cozy & Stylish Wrap for Lounging Travel or Gifting 58 x 64 Rainbow Riot Snoopys Deep Redwood
Berkshire Blanket$33.124.7★
Icon Sports 2026 FC Barcelona Officially Licensed Soccer Cap - Navy Color Version - Fresh Red Woven Print
Icon Sports$22.865.0★
Icon Sports Officially Licensed FC Barcelona Soccer Ball - FCB93BL Navy Size 3
Icon Sports$19.514.6★
Barcelona Spain Trucker Hat with Adjustable Mesh Back Black
LEVART Travel City Minimal Design$19.585.0★
American Hat Makers Barcelona Large Cream Straw Hat Premium Summer Hat for Men & Women Handcrafted Lightweight Design Wide Brim Sun Protection Breathable Durable Quality Perfect for Outdoor
American Hat Makers$68.204.4★
What buyers say about bara
What buyers praise and complain about, mined from review topics.What buyers love
“Very pleased with this officially licensed cap”
“Great fit”
“Exactly as described”
“So soft”
“It is of very good quality and long-lasting, as the material is durable”
“still comfortable and breathable”
“cheap”
“the design looks clean without feeling cheap”
“the colors are super bright”
“This prevents it from becoming distorted”
What buyers complain about
“size wasn't right”
“Bad quality”
“The colors are darker than the advertised”
“It never stayed inflated”
“Weird smell”
“the outer shell stitching”
“My son was originally happy with a unique ball although I agree with the comment about the gold not being as opaque”
“The only small downside is that the fabric could feel a bit more premium”
“Not worth it”
“A bit heavy for summer”
Top return reasons
Common questions
- Is bara profitable to sell on Amazon United States?
- The niche generates $57K/yr across 43 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the bara niche?
- 14 brands and 39 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in bara?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.3%.
- What does it cost to enter the bara niche?
- Listings span $10.21–$68.20; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.