baobab candles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible20.97avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$219.28avg listing price — sweet spot $15–$100
Market size
Okay$116K$116K/yr · 36K searches
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$38.51–$979.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baobab candles is a $116K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
baobab candles market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $110K–$164K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #6,416
- Page quality
- 0%
- Prime
- 10%
- Sponsored
- 27%
- Out of stock
- 6.5%
- Avg brand age
- 61 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
0%
- Baobab Collection73%
- BAOBAB24%
- M&SENSE2%
- Diptyque Paris1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -12.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top baobab candles search terms
- baobab candles26K/yr
- baobab candles on sale5K/yr
- baobab candle5K/yr
Top baobab candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baobab Collection Sand Sonora Luxury Scented Candle Saffron Myrrh Patchouli Fragrance 4-7 Wicks Handblown Glass (Max 16)
Baobab Collection$250.875.0★1 rev
Baobab Collection Black Pearls Candle Max 10
Baobab Collection$139.315.0★4 rev
Baobab Collection - Stones Marble Max16 Candle
BAOBAB$233.804.8★10 rev
Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Petite)
Baobab Collection$97.540.0★0 rev
BAOBAB Womens Black Pearls Candle 16cm 16x10x16 cm
BAOBAB$162.444.5★165 rev
Newest
by launch dateBaobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Petite)
Baobab Collection$97.540 rev
Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Grande)
Baobab Collection$418.110 rev
Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Signature)
Baobab Collection$209.260 rev
Baobab Collection Arty Flowers Bouquet Scented Candle Floral Sea Salt Tuberose and Moss Hand-Blown Glass (MAX 16)
Baobab Collection$256.560 rev
Baobab Collection Arty Flowers Water Lily Scented Candle Floral Jasmine Violet Benzoin (MAX 35)
Baobab Collection$979.860 rev
Trending
90-day click momentumBaobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Petite)
Baobab Collection$97.540.0★
Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Grande)
Baobab Collection$418.110.0★
Baobab Collection Black Pearls Scented Candle Hand-Blown Glass Vessel Black and White Speckled Ginger and Black Rose Fragrance (Signature)
Baobab Collection$209.260.0★
Baobab Collection Arty Flowers Bouquet Scented Candle Floral Sea Salt Tuberose and Moss Hand-Blown Glass (MAX 16)
Baobab Collection$256.560.0★
Baobab Collection Arty Flowers Water Lily Scented Candle Floral Jasmine Violet Benzoin (MAX 35)
Baobab Collection$979.860.0★
What buyers say about baobab candles
What buyers praise and complain about, mined from review topics.What buyers love
“best smelling candle”
“It blends perfectly with my decor”
“the candle is great for a gift”
“perfect candle”
“It fits perfectly on my countertop”
“long lasting”
What buyers complain about
“has ZERO scent”
“A bit pricey”
Top return reasons
Common questions
- Is baobab candles profitable to sell on Amazon United States?
- The niche generates $116K/yr across 30 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the baobab candles niche?
- 4 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baobab candles?
- Top complaints mined from reviews: Smell, Value For Money. The return rate is 1.8%.
- When does demand for baobab candles peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the baobab candles niche?
- Listings span $38.51–$979.86; the average listing price is $219.28 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.