banh khot pan
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.94avg listing price — sweet spot $15–$100
Price range
Incredible$16.18–$48.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,206.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 106K searches
According to Flapen's Amazon United States niche tracking, banh khot pan is a $60K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
banh khot pan market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $40K–$54K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #457
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 44%
- Out of stock
- 8.4%
- Avg brand age
- 52 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
68
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
31%
- HAWKINS20%
- Eiqijci15%
- WUWEOT14%
- Shourya Trading8%
- Heaunzy7%
- Nordic Ware6%
Demand
Weekly Amazon search volume, last 34 weeks — +1.7% search growth over the last 90 days.Top banh khot pan search terms
- banh khot pan39K/yr
- khuon banh khot34K/yr
- banh khot pan with lid9K/yr
- khuon banh khot vietnam7K/yr
- khun bnh kht7K/yr
- banh khot6K/yr
- kanom krok pan4K/yr
Top banh khot pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawkins Nonstick Appe Pan with Glass Lid 12 Cups Diameter 20 cm Black Cast Aluminium Red
HAWKINS$31.544.5★11,344 rev
Eiqijci Banh Khot Pan with Lid (Khuon Banh Khot) 8-Cup Vietnamese Pancake Mold 25 cm Round Aluminum Pan ~2.36 Cups Classic Domed Aluminum Lid for Gas/Electric Stovetop Home Street-Food Snacks
Eiqijci$25.272.4★18 rev
WUWEOT Cast Iron Aebleskiver Pan 2 Ebelskiver Pan Banh Khot Griddle 7 Hole NonStick Appam Maker Pan Half Sphere Appe Maker with Turn Sticks and Brush for Baking Cooking
WUWEOT$21.793.7★107 rev
Shourya Trading Non Stick Appam Pan Appam Maker 12 Pits Appam Maker Nonstick Appam Pan Appa Chetty Paniyaram Pan Patra (Medium Size)
Shourya Trading$21.354.1★601 rev
Heaunzy Japan large aperture takoyaki pan with glass cover cake mold baking pan fry eggs Poffertjes pan Appam pan Banh khot pan cupcake pan takoyaki maker Nonstick 0.95kg(7 Hole)
Heaunzy$48.684.3★106 rev
Newest
by launch date
Qelunaro Cast Iron Banh Khot & Paniyaram Pan with Glass Lid 7 Large Cavities 11 Inch Multi-Cavity Stovetop Pan for Vietnamese Mini Pancakes Appe Appam Pan Ponganalu Pan & Paddu
Qelunaro$29.560 rev
Cast Iron Pancake Pan Non-Stick Takoyaki Pan with 15 Holes Escargot Plate for Snails and Meatballs Poffertjes Dutch Pancake Pan Takoyaki Maker for Home Kitchen(SIZE:Pan Only)
Frandilo$25.097 rev
Eiqijci Banh Khot Pan with Lid (Khuon Banh Khot) 8-Cup Vietnamese Pancake Mold 25 cm Round Aluminum Pan ~2.36 Cups Classic Domed Aluminum Lid for Gas/Electric Stovetop Home Street-Food Snacks
Eiqijci$25.2718 rev
4Cup Nonstick Egg Pan Set with Lid Aluminum Omelette Skillet for Breakfast Includes Silicone Scraper Oil Brush Chopsticks & Cleaning Cloth Compatible with Gas & Induction Cooktops (Black)
Ywmoml$21.79681 rev
WUWEOT Aebleskiver Pan Non Stick Appe Grill 3.15 Appam Maker Griddle Aluminium Pancake Octopus Ball Half Sphere Pan with 2 Side Handle and Glass Cover Lid
WUWEOT$18.3819 rev
Trending
90-day click momentumQelunaro Cast Iron Banh Khot & Paniyaram Pan with Glass Lid 7 Large Cavities 11 Inch Multi-Cavity Stovetop Pan for Vietnamese Mini Pancakes Appe Appam Pan Ponganalu Pan & Paddu
Qelunaro$29.560.0★
Cast Iron Pancake Pan Non-Stick Takoyaki Pan with 15 Holes Escargot Plate for Snails and Meatballs Poffertjes Dutch Pancake Pan Takoyaki Maker for Home Kitchen(SIZE:Pan Only)
Frandilo$25.094.0★
Eiqijci Banh Khot Pan with Lid (Khuon Banh Khot) 8-Cup Vietnamese Pancake Mold 25 cm Round Aluminum Pan ~2.36 Cups Classic Domed Aluminum Lid for Gas/Electric Stovetop Home Street-Food Snacks
Eiqijci$25.272.4★
4Cup Nonstick Egg Pan Set with Lid Aluminum Omelette Skillet for Breakfast Includes Silicone Scraper Oil Brush Chopsticks & Cleaning Cloth Compatible with Gas & Induction Cooktops (Black)
Ywmoml$21.794.5★
CAROTE Egg Pan Omelette Pan 4-Cup Nonstick Granite Cream White
CAROTE$18.334.5★
What buyers say about banh khot pan
What buyers praise and complain about, mined from review topics.What buyers love
“cleanup is super quick”
“This pan feels like good quality”
“Cooks well”
“Great pan”
“Ease of use”
“Perfect size”
“Just what I wanted”
“the non-stick is very good”
“not costly”
“It cooks perfect eggs”
What buyers complain about
“It does not fit properly”
“Doesn't seem made well”
“Handle broken”
“Wasn't as not stick as I wanted”
“Tried tightening back on, wont stay”
“Pan began cracking inside the compartments where the eggs cook”
“The bottom of the pan is flat”
“it's too small looks like a baby toy on the other hand it's also too expensive definitely did not meet my expectations”
“it is not as easy to clean as one would expect”
“The coating is not good either”
Top return reasons
Common questions
- Is banh khot pan profitable to sell on Amazon United States?
- The niche generates $60K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the banh khot pan niche?
- 22 brands and 68 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in banh khot pan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Handle Quality. The return rate is 4.1%.
- What does it cost to enter the banh khot pan niche?
- Listings span $16.18–$48.68; the average listing price is $26.94 (sweet spot $15–$100). The average incumbent carries 1,207 reviews — the moat a new listing must climb.