Is Bamboo Mattress Protector profitable to sell on Amazon United States?

Flapen scores Bamboo Mattress Protector 47 out of 100 on Amazon United States, a Fail. Shoppers spend $246K a year across 18 tracked products. Search demand grew +10.3% in the last 90 days.

How competitive is the Bamboo Mattress Protector niche on Amazon United States?

11 brands and 13 sellers compete in Bamboo Mattress Protector on Amazon United States. The top 5 Bamboo Mattress Protector products take 67% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Bamboo Mattress Protector?

Bamboo Mattress Protector buyers on Amazon United States complain most about Thickness, Water Resistance, and Advertised Vs Actual Product. An estimated 1.8% of orders come back.

When does demand for Bamboo Mattress Protector peak?

Search demand for Bamboo Mattress Protector on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Bamboo Mattress Protector niche?

Bamboo Mattress Protector sells for $34.47 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.44 to $53.28. The average product has 51,995 reviews, the count a new listing must catch up to.

Bamboo Mattress Protector

Fail

The average product has 51,995 reviews to catch up to, so Bamboo Mattress Protector is a Fail.

Flapen Score: 47
47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size: $246K/yr163K searches / yr
90-day growth: +10.3%search demand this quarter
Competition: 67%top-5 click share · 11 brands · 13 sellers

Flapen Score

Bamboo Mattress Protector against its category

The dotted line is the Home & Kitchen average. Past it, Bamboo Mattress Protector is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Bamboo Mattress Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Bamboo Mattress Protector 163K times last year and spent an estimated $246K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months: 163K
Growth, 90 days vs prior 90: +10.3%
Conversion, latest week: 4.4%
Market size, estimated: $246Ka year
Peak month: July1.4× the quietest month
Top search term: bamboo mattress protector84K searches a year

02 · Price

A sale here is worth $34.47.

Listings sell for $34.47 on average, from $16.44 to $53.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $34.47 that is $9K to $17K a year per listing.

Average price: $34.47inside the $15 to $100 sweet spot
Price range: $16.44–$53.28
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $9K–$17K
Returns: 1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Mattress Protectors & Encasements. It carries 51,995 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #36in Mattress Protectors & Encasements
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 51,995per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Bamboo Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

14%

Brand 134%
Brand 227%
Brand 38%
Brand 47%
Brand 56%
Brand 65%
Open — no brand owns it (5 brands, 14%)

Demand

Bamboo Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bamboo Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bamboo mattress protector84K/yr +14.7%4.2% conv.
bamboo mattress cover22K/yr -4.1%2.6% conv.
bamboo waterproof mattress protector14K/yr +19.6%3.5% conv.
bamboo mattress protector queen8K/yr +26.4%8.2% conv.
bamboo mattress cover queen5K/yr +7.5%5.9% conv.
mattress protector bamboo7K/yr +13.7%3.5% conv.
waterproof bamboo mattress protector6K/yr -30.5%4.5% conv.
queen mattress protector bamboo5K/yr +44.3%10.7% conv.
bamboo bed cover4K/yr +8.8%2.6% conv.
queen bamboo mattress protector3K/yr +75.2%10.1% conv.

Reviews and returns

What reviews say buyers love and hate about Bamboo Mattress Protector

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”

17%of negative reviews mention “Thickness”

1.8%of orders come back

“Not as thick as you think”

A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Home & Kitchen niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Bamboo Mattress Protector questions

Answered from the same tracked data.

Categories