Balsam Fir Incense
MaybeBuyers convert on 14.1% of searches. But shoppers spend an estimated $53K a year here, so Balsam Fir Incense is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $53K/yr26K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 24 sellers
Flapen Score
Balsam Fir Incense against its category
The dotted line is the Home & Kitchen average. Past it, Balsam Fir Incense is stronger. Inside it, weaker.
Market
The Balsam Fir Incense market on Amazon at a glance
Shoppers on Amazon United States searched for Balsam Fir Incense 26K times last year and spent an estimated $53K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 14.1%
- Market size, estimated
- $53Ka year
- Peak month
- December8.9× the quietest month
- Top search term
- paines balsam fir incense9K searches a year
02 · Price
A sale here is worth $14.68.
Listings sell for $14.68 on average, from $8.82 to $33.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.68 that is $1K to $4K a year per listing.
- Average price
- $14.68under the $15 to $100 sweet spot
- Price range
- $8.82–$33.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,096 within Home Fragrance. It carries 894 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,096in Home Fragrance
- Average rating
- 4.10 starsAmazon United States average 4.42 stars
- Average reviews
- 894per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Balsam Fir Incense products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Balsam Fir Incense Refills Set of 50
- Price
- $14.11
- Rating
- 4.0/5
- Reviews
- 1,114
- Age
- 17y ago

40 Balsam Sticks and Holder - Paines Fir Balsam Incense
- Price
- $14.33
- Rating
- 4.2/5
- Reviews
- 1,396
- Age
- 17y ago

Incense Refill 70 Balsam FIR Sticks 2 Paines Lodge Style Sachet Scented Pine
- Price
- $17.74
- Rating
- 4.3/5
- Reviews
- 441
- Age
- 10y ago

Fragrance of the Forest - 24 Balsam Sticks and Holder - Paines Fir Balsam Incense
- Price
- $10.65
- Rating
- 3.6/5
- Reviews
- 810
- Age
- 17y ago

Paines Balsam Fir Incense - 70 Sticks Refill - Two Inches Long
- Price
- $17.25
- Rating
- 4.6/5
- Reviews
- 524
- Age
- 12y ago
Trending
estimated 90-day click momentum
Paines Red Cedar - 32 Cones With Holder - Real Wood Incense
- Price
- $15.76
- Rating
- 3.9/5
- Reviews
- 912
- Age
- 17y ago

20 Sticks 11 Long Hand Dipped Natural Incense by Paines Made in USA (Crackling Firewood)
- Price
- $8.82
- Rating
- 4.2/5
- Reviews
- 138
- Age
- 9y ago

20 Sticks 11 Cedar Hand Dipped Natural Incense by Paines
- Price
- $9.19
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 10y ago

Paines Incense & Burner Comes with 50 Balsam Fir Logs to Burn Wood Holder Lodge Style
- Price
- $15.21
- Rating
- 3.8/5
- Reviews
- 151
- Age
- 10y ago

20 Sticks 11 Balsam FIR Hand Dipped Natural Incense by Paines
- Price
- $9.86
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 10y ago
Newest
by launch date
Balsam fir Incense Sticks (50 Sticks) 100% Natural sustainably harvested Balsam fir Suitable for Yoga Meditation Relaxation and Spiritual Purification
- Price
- $15.24
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 1y ago

Calmveda Balsam Cedar Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Like Freshly Cut Christmas Tree Incense Sticks Cypress Woodsy & Moss Notes | for Holiday Cheers
- Price
- $13.70
- Rating
- 4.4/5
- Reviews
- 8,547
- Age
- 2y ago

Incienso de Santa Fe - Fir Balsam Natural Wood Incense Bricks Without Holder 40 Count - Made in the USA
- Price
- $10.38
- Rating
- 4.2/5
- Reviews
- 642
- Age
- 6y ago

Paine Products Large Cabin Burner and 50 Balsam Fir Incense Logs Set
- Price
- $33.01
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 6y ago

Paines Box of 50 Balsam Fir Incense Refills Christmas Tree
- Price
- $15.85
- Rating
- 3.9/5
- Reviews
- 165
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
24
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 99%
Open market
5%
- Paine's66%
- Paine Products11%
- Paine Products (Paine's)6%
- Incienso de Santa Fe5%
- Paine Products (Paine's)5%
- RRTPPT3%
- Open — no brand owns it (2 brands, 5%)
Demand
Balsam Fir Incense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Search terms
Top Balsam Fir Incense search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paines balsam fir incense9K/yr
- paines incense4K/yr
- balsam fir incense9K/yr
- balsam incense3K/yr
Reviews and returns
What reviews say buyers love and hate about Balsam Fir Incense
We read the reviews and the return reasons for every product selling here.
“Smells like cigarettes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Balsam Fir Incense questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









