balsam fir incense
Worth a lookShows searches that convert (14.1% search→purchase), but a small market ($53K/yr) keeps it on the watch list.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$8.82–$33.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.68avg listing price — sweet spot $15–$100
Review moat
Good894.43avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, balsam fir incense is a $53K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
balsam fir incense market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $44K–$59K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #1,096
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
24
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
5%
- Paine's66%
- Paine Products11%
- Paine Products (Paine's)6%
- Incienso de Santa Fe5%
- Paine Products (Paine's)5%
- RRTPPT3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Top balsam fir incense search terms
- paines balsam fir incense9K/yr
- paines incense4K/yr
- balsam fir incense9K/yr
- balsam incense3K/yr
Top balsam fir incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Balsam Fir Incense Refills Set of 50
Paine's$14.114.0★1,114 rev
40 Balsam Sticks and Holder - Paines Fir Balsam Incense
Paine's$14.334.2★1,396 rev
Incense Refill 70 Balsam FIR Sticks 2 Paines Lodge Style Sachet Scented Pine
Paine Products$17.744.3★441 rev
Fragrance of the Forest - 24 Balsam Sticks and Holder - Paines Fir Balsam Incense
Paine's$10.653.6★810 rev
Paines Balsam Fir Incense - 70 Sticks Refill - Two Inches Long
Paine's$17.254.6★524 rev
Newest
by launch date
Balsam fir Incense Sticks (50 Sticks) 100% Natural sustainably harvested Balsam fir Suitable for Yoga Meditation Relaxation and Spiritual Purification
RRTPPT$15.2428 rev
Calmveda Balsam Cedar Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Like Freshly Cut Christmas Tree Incense Sticks Cypress Woodsy & Moss Notes | for Holiday Cheers
Calmveda$13.708,547 rev
Incienso de Santa Fe - Fir Balsam Natural Wood Incense Bricks Without Holder 40 Count - Made in the USA
Incienso de Santa Fe$10.38642 rev
Paine Products Large Cabin Burner and 50 Balsam Fir Incense Logs Set
Paine Products$33.0147 rev
Paines Box of 50 Balsam Fir Incense Refills Christmas Tree
Paine's$15.85165 rev
Trending
90-day click momentum
Paines Red Cedar - 32 Cones With Holder - Real Wood Incense
Paine Products (Paine's)$15.763.9★
20 Sticks 11 Long Hand Dipped Natural Incense by Paines Made in USA (Crackling Firewood)
Paine's$8.824.2★
20 Sticks 11 Cedar Hand Dipped Natural Incense by Paines
Paine's$9.194.8★
Paines Incense & Burner Comes with 50 Balsam Fir Logs to Burn Wood Holder Lodge Style
Paine's$15.213.8★
20 Sticks 11 Balsam FIR Hand Dipped Natural Incense by Paines
Paine's$9.864.2★
What buyers say about balsam fir incense
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic smell”
“Well built”
“Great value”
“Does the job”
“Small and cute”
“so that means this is burning clean”
“I also like that it is manufactured here in the USA. Maine”
“It is non toxic”
“have been using this brand for decades”
“Nice, good for gift, good smell”
What buyers complain about
“Smells like cigarettes”
“Absolute garbage”
“Short”
“Worst dollar ever spent”
“they're very brittle”
“it simply broke”
“Name is a bit misleading”
“Theres no instructions or suggestions either”
“Thinking they have a moisture control problem”
“And they burn to an ash in about 5 minutes”
Top return reasons
Common questions
- Is balsam fir incense profitable to sell on Amazon United States?
- The niche generates $53K/yr across 21 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the balsam fir incense niche?
- 8 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in balsam fir incense?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 1.6%.
- When does demand for balsam fir incense peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- What does it cost to enter the balsam fir incense niche?
- Listings span $8.82–$33.01; the average listing price is $14.68 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.