balsam candles scented
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Review moat
Okay1,570.71avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.76–$20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$23K$23K/yr · 15K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, balsam candles scented is a $23K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
balsam candles scented market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$29K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 16.2%
- Avg brand age
- 57 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
38
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
7%
- Yankee Candle24%
- Homsolver24%
- Village Candle19%
- ANSOYER10%
- 1OAK10%
- 96NORTH7%
- Open — no brand owns it (1 brand, 7%)
Demand
Weekly Amazon search volume, last 34 weeks — -47.6% search growth over the last 90 days.Top balsam candles scented search terms
- pine candles clearance4K/yr
- pine scented candles clearance sale4K/yr
- balsam and fir candle4K/yr
- pine tree scented candles3K/yr
Top balsam candles scented products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.304.6★2,452 rev
Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts
Homsolver$11.534.1★687 rev
Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green
Village Candle$18.294.6★7,340 rev
Scented Soy Candle Aromatherapy Jar Candles for Home Scented Long Lasting with 70 Hour Burn Time 11oz Gifts Soy Candles Scents of (Pine & Eucalyptus)
ANSOYER$12.214.1★111 rev
1OAK Soy Wax Candles (Fresh Pine) - Pine Candle - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)
1OAK$13.124.1★150 rev
Newest
by launch dateYankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.302,452 rev
Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts
Homsolver$11.53687 rev
Scented Soy Candle Aromatherapy Jar Candles for Home Scented Long Lasting with 70 Hour Burn Time 11oz Gifts Soy Candles Scents of (Pine & Eucalyptus)
ANSOYER$12.21111 rev
1OAK Soy Wax Candles (Fresh Pine) - Pine Candle - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)
1OAK$13.12150 rev
96NORTH Luxury Pine Soy Candle | Large 3 Wick Jar Candle | Up to 40 Hours Burning Time | 100% Natural Soy Wax | Relaxing Aromatherapy Aesthetic Candle
96NORTH$20.94141 rev
Trending
90-day click momentum
Glade Jar Candles Fragrance Candles Infused with Essential Oils Air Freshener Candles 3.4 Oz; Multiple Scents Available! (Pine Wonderland 1 Wick)
SC Johnson$8.764.4★
Scented Soy Candle Aromatherapy Jar Candles for Home Scented Long Lasting with 70 Hour Burn Time 11oz Gifts Soy Candles Scents of (Pine & Eucalyptus)
ANSOYER$12.214.1★
96NORTH Luxury Pine Soy Candle | Large 3 Wick Jar Candle | Up to 40 Hours Burning Time | 100% Natural Soy Wax | Relaxing Aromatherapy Aesthetic Candle
96NORTH$20.944.3★
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.304.6★
Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green
Village Candle$18.294.6★
What buyers say about balsam candles scented
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“High quality”
“Great candles”
“Very reasonable price”
“Christmas gift”
“the longevity as well”
“As advertised”
“Attractive color”
“Works well”
“Cozy home”
What buyers complain about
“Doesnt smell great”
“Over priced”
“Too small”
“Bad quality”
“after I lit it it burned”
“Picture of defect”
“furnace filter after one month is BLACK”
“its very faint”
“the wick on this is so thin it doesn't burn right”
“Seems like a waste”
Top return reasons
Common questions
- Is balsam candles scented profitable to sell on Amazon United States?
- The niche generates $23K/yr across 7 tracked products. 90-day search growth is -47.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the balsam candles scented niche?
- 7 brands and 38 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in balsam candles scented?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- What does it cost to enter the balsam candles scented niche?
- Listings span $8.76–$20.94; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 1,571 reviews — the moat a new listing must climb.