balsam candle
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$18.60avg listing price — sweet spot $15–$100
Price range
Great$11.53–$34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Good$360K$360K/yr · 244K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,049.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, balsam candle is a $360K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
balsam candle market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $465K–$558K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 6.3%
- Avg brand age
- 61 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
77
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Yankee Candle70%
- Village Candle16%
- Homsolver5%
- Bath & Body Works4%
- Thymes3%
- CANDLE-LITE2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 28.3×
Top balsam candle search terms
- balsam candle49K/yr
- balsam and cedar candle22K/yr
- yankee candle balsam and cedar41K/yr
- balsam fir candles33K/yr
- evergreen candle14K/yr
- fresh balsam candle13K/yr
- balsam and cedar yankee candle16K/yr
- balsam cedar candle6K/yr
- balsam fir candle13K/yr
- yankee candle pine8K/yr
Top balsam candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.304.6★2,452 rev
Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green
Village Candle$18.294.6★7,340 rev
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar
Yankee Candle$17.434.6★855 rev
Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$16.314.6★855 rev
Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts
Homsolver$11.534.1★687 rev
Newest
by launch dateYankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.302,452 rev
Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$16.31855 rev
Homsolver Balsam Fir Pine Candle Christmas Scented Candles Holiday Natural Soy Candles with 50+ Hour Burn Time Fir Cedar Tree Scent Gifts for Women Men Wedding Favors for Guests Souvenir Gifts
Homsolver$11.53687 rev
Candle-lite Fall Scented Candles Balsam Forest Fragrance 18 oz Jar Proudly Poured in USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating a Refreshing Ambiance
CANDLE-LITE$14.54229 rev
Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Balsam & Cedar 6 Count (Pack of 3)
Yankee Candle$16.422,774 rev
Trending
90-day click momentumYankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar
Yankee Candle$17.434.6★
Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$16.314.6★
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.304.6★
Bath & Body Works 3-Wick Candle in Fresh Balsam - packaging may vary
Bath & Body Works$22.914.4★
Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green
Village Candle$18.294.6★
What buyers say about balsam candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“High quality”
“Christmas gift”
“worth it”
“lasts a good while”
“Great candles”
“As advertised”
“Attractive color”
“Works well”
“Cozy home”
What buyers complain about
“it smelled weird”
“But so expensive unfortunately”
“Too small”
“Bad quality”
“Does not last”
“after I lit it it burned”
“Worst design Ive ever seen”
“Picture of defect”
“the wick on this is so thin it doesn't burn right”
“furnace filter after one month is BLACK”
Top return reasons
Common questions
- Is balsam candle profitable to sell on Amazon United States?
- The niche generates $360K/yr across 10 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the balsam candle niche?
- 6 brands and 77 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in balsam candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- When does demand for balsam candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 28.3× the quietest.
- What does it cost to enter the balsam candle niche?
- Listings span $11.53–$34.96; the average listing price is $18.60 (sweet spot $15–$100). The average incumbent carries 3,050 reviews — the moat a new listing must climb.