Balsam Candle

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.

Searches, last 12 months

244K

Growth, 90 days vs prior 90

-26.8%

Conversion, latest week

7.9%

Market size, estimated

$360Ka year

Peak month

December28.3× the quietest month

Top search term

balsam candle49K searches a year

Listings sell for $18.60 on average, from $11.53 to $34.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $18.60 that is $19K to $23K a year per listing.

Average price

$18.60inside the $15 to $100 sweet spot

Price range

$11.53–$34.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$23K

Returns

0.7%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #238 within Candles. It carries 3,050 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

90%

Out of stock, average day

6.3%

Average rank

#238in Candles

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,050per listing

Listings tracked

10

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months