Balloons
MaybeShoppers spend an estimated $3.7M a year here. But products sell for $8.27 on average, outside the sweet spot, so Balloons is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $3.7M/yr8.0M searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 42%top-5 click share · 29 brands · 36 sellers
Flapen Score
Balloons against its category
The dotted line is the Home & Kitchen average. Past it, Balloons is stronger. Inside it, weaker.
Market
The Balloons market on Amazon at a glance
Shoppers on Amazon United States searched for Balloons 8.0M times last year and spent an estimated $3.7M. The top 5 brands take 49% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 8.0M
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $3.7Ma year
- Peak month
- May1.4× the quietest month
- Top search term
- balloons3.6M searches a year
02 · Price
A sale here is worth $8.27.
Listings sell for $8.27 on average, from $5.33 to $21.65. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At $8.27 that is $103K to $124K a year per listing.
- Average price
- $8.27under the $15 to $100 sweet spot
- Price range
- $5.33–$21.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $103K–$124K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Balloons. It carries 5,534 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Balloons
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 5,534per listing
- Listings tracked
- 41
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Balloons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bezente Assorted Rainbow Latex Balloons 100 Pack 12 inch Round Helium Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
- Price
- $6.48
- Rating
- 4.6/5
- Reviews
- 13,546
- Age
- 3y ago

Thickened balloons 120 PCS Balloons Assorted Colors Latex Balloons for Kids Birthday Party Exquisite Rainbow Balloon 12 Inches 12 Kinds of Rianbow Colorful Party Balloons Decorations.
- Price
- $9.61
- Rating
- 4.4/5
- Reviews
- 4,516
- Age
- 6y ago

Mr. Pen- Balloons Assorted Colors 12 Inch 54 Pack
- Price
- $6.00
- Rating
- 4.6/5
- Reviews
- 1,788
- Age
- 4y ago

RUBFAC Rainbow Balloons 120pcs Party Balloons for Birthday Baby Shower Graduation Anniversary Wedding Party Supplies Garland Arch Decoration 12 Inches Assorted Color
- Price
- $7.31
- Rating
- 4.6/5
- Reviews
- 21,786
- Age
- 7y ago

Patimate Balloons Assorted Colors 100 Pack 12 Inch Colorful Rainbow Round Bright Latex Balloons for Birthday Bridal Shower Baby Shower Anniversary Wedding Party Decorations Arch Garland
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Patimate Balloons Assorted Colors 100 Pack 12 Inch Colorful Rainbow Round Bright Latex Balloons for Birthday Bridal Shower Baby Shower Anniversary Wedding Party Decorations Arch Garland
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 9mo ago

60pcs Gold and White Balloons 12inch White and Gold Balloons with Metallic Gold Confetti Balloons for Graduation Wedding Engagement Birthday Party Decorations
- Price
- $6.02
- Rating
- 4.7/5
- Reviews
- 1,526
- Age
- 1y ago

LOLStar Rainbow Balloons 100 Pcs Assorted Colors Balloons 12 inch Latex Bright Color Balloon Bulk Perfect for Birthday Baby Shower Bridal Shower Engagement Wedding Pride Party Decorations
- Price
- $6.65
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 10mo ago

KAWKALSH 120 Balloons Rainbow Thickened 12 Inch Assorted Color Latex Balloons Made With Strong Multicolored Latex for Birthday Baby Shower Wedding Party Supplies Arch Garland Decoration
- Price
- $7.39
- Rating
- 4.6/5
- Reviews
- 1,473
- Age
- 3y ago

Bezente Pastel Balloons Latex Party Balloons 100 Pack 12 inch Round Helium Multicolor Macaron Balloons for Easter Birthday Rainbow Party Bridal Shower Wedding Decorations
- Price
- $7.63
- Rating
- 4.6/5
- Reviews
- 13,546
- Age
- 3y ago
Newest
by launch date
Patimate Balloons Assorted Colors 100 Pack 12 Inch Colorful Rainbow Round Bright Latex Balloons for Birthday Bridal Shower Baby Shower Anniversary Wedding Party Decorations Arch Garland
- Price
- $5.83
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 9mo ago

LOLStar Rainbow Balloons 100 Pcs Assorted Colors Balloons 12 inch Latex Bright Color Balloon Bulk Perfect for Birthday Baby Shower Bridal Shower Engagement Wedding Pride Party Decorations
- Price
- $6.65
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 10mo ago

68Pcs Pink and Purple Balloons 12 Inch Metallic Purple Pink Latex Balloon Confetti ballons with Ribbons Party Balloons for Wedding Girls Birthday Baby Shower Decorations.
- Price
- $8.05
- Rating
- 4.7/5
- Reviews
- 2,670
- Age
- 1y ago

60pcs Gold and White Balloons 12inch White and Gold Balloons with Metallic Gold Confetti Balloons for Graduation Wedding Engagement Birthday Party Decorations
- Price
- $6.02
- Rating
- 4.7/5
- Reviews
- 1,526
- Age
- 1y ago

Light Pink and White Balloons 60pcs 12inch Pearl Light Baby Pink Confetti White Balloons for Wedding Bridal Shower Baby Shower Pink Birthday Decorations
- Price
- $6.73
- Rating
- 4.7/5
- Reviews
- 1,518
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
36
Est. top-5 brand share
49%
Top 20: 92%
Est. top-5 click share
42%
Top 20: 79%
Open market
46%
- Bezente20%
- Tamodan9%
- rubfac7%
- Mr. Pen7%
- Patimate5%
- KAWKALSH5%
Demand
Balloons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Balloons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- balloons3.6M/yr
- birthday balloons718K/yr
- globos de cumpleaos582K/yr
- balloon397K/yr
- ballons328K/yr
- party balloons294K/yr
- globos228K/yr
- rainbow balloons174K/yr
- kids party balloons198K/yr
- colorful balloons109K/yr
Reviews and returns
What reviews say buyers love and hate about Balloons
We read the reviews and the return reasons for every product selling here.
“Extremely low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Balloons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









