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Balloon Wall

Fail

Shoppers spend an estimated $77K a year here, so Balloon Wall is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$77K/yr247K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
40%top-5 click share · 17 brands · 19 sellers

Flapen Score

Balloon Wall against its category

The dotted line is the Home & Kitchen average. Past it, Balloon Wall is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Wall market on Amazon at a glance

Shoppers on Amazon United States searched for Balloon Wall 247K times last year and spent an estimated $77K. The top 5 brands take 89% of clicks. Demand peaks in May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
2.1%
Market size, estimated
$77Ka year
Peak month
May1.9× the quietest month
Top search term
balloon wall57K searches a year

02 · Price

A sale here is worth $14.80.

Listings sell for $14.80 on average, from $8.54 to $26.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.80 that is $1K to $4K a year per listing.

Average price
$14.80under the $15 to $100 sweet spot
Price range
$8.54–$26.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,784 within Balloons. It carries 282 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#1,784in Balloons
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
282per listing
Listings tracked
53

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Balloon Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

17 flat

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

40%

Top 20: 72%

Open market

9%

  • Brand 142%
  • Brand 230%
  • Brand 39%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (11 brands, 9%)

Demand

Balloon Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Balloon Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon wall57K/yr
  • balloon wall backdrop36K/yr
  • square balloons24K/yr
  • square foil balloons wall backdrop20K/yr
  • square balloon backdrop8K/yr
  • square balloon wall36K/yr
  • square foil balloons12K/yr
  • balloon backdrop wall12K/yr
  • foil balloon wall10K/yr
  • foil balloon backdrop7K/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Wall

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Inflation/Deflation”
4.8%of orders come back
“The balloons deflated immediately”
A buyer, on “Inflation/Deflation”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Balloon Wall questions

Answered from the same tracked data.