Is balloon sticks profitable to sell on Amazon United States?

The niche generates $363K/yr across 34 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the balloon sticks niche?

24 brands and 43 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in balloon sticks?

Top complaints mined from reviews: Strength, Quality-Overall, Assembly/Installation. The return rate is 5.5% — above our launch gate.

When does demand for balloon sticks peak?

Demand peaks in Feb–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the balloon sticks niche?

Listings span $5.88–$29.59; the average listing price is $10.86 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.

balloon sticks

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-7.9% this quarter) keeps it on the watch list.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.88–$29.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$363K

$363K/yr · 501K searches

Review moat

Good1,347.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.86

avg listing price — sweet spot $15–$100

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, balloon sticks is a $363K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

balloon sticks market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $326K–$434K; units × avg price
Conversion rate: 6.7%
Avg BSR: #1,931
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.9%
Avg brand age: 35 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

42%

Top 20: 86%

Open market

42%

PP OPOUNT16%
rubfac14%
Apoulin8%
IANFAN7%
Pllieay6%
JOYYPOP6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

Peak months: Feb, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top balloon sticks search terms

balloon sticks274K/yr -17.4%7.0% conv.
balloon stick39K/yr -5.4%4.6% conv.
balloon holder sticks25K/yr -6.4%5.6% conv.
balloon cups9K/yr +210.0%0.6% conv.
plastic balloon sticks14K/yr +5.2%5.9% conv.
palos para globos13K/yr -7.0%4.4% conv.
sticks for balloons13K/yr +2.5%5.4% conv.
ballon sticks11K/yr +2.1%7.6% conv.
stick balloons11K/yr +23.8%1.0% conv.
balloon on a stick13K/yr -0.2%0.4% conv.

All search terms

Top balloon sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUBFAC 20pcs Balloon Sticks with Cups Clear Balloon Holder Stick Stand 15inches to 32inches Large and Long Party Balloon Stand for Bobo Balloons Birthday Wedding Party Supplies

rubfac$9.434.5★912 rev

PP OPOUNT Upgraded Version 100 Pieces White Plastic Balloon Sticks Holders and Cups for Christmas Decoration Party and Wedding Decoration

PP OPOUNT$10.724.2★4,491 rev

Balloon Sticks - 100Pcs Balloon Stick and Cup for Party Wedding

Apoulin$13.134.4★2,283 rev

IANFAN 30 Pcs Balloon Sticks Plastic Balloon Sticks with Bases Balloon Holder Sticks Weights for Tying Balloon Birthday Parties Graduation Holiday Wedding Anniversary Decoration

IANFAN$6.954.4★60 rev

JOYYPOP 4 Sets Balloon Stand Kit For Table Balloon Sticks with Base Birthday Graduation Party Decorations Wedding

JOYYPOP$9.004.3★2,688 rev

Newest

by launch date

Pllieay 35 Pieces 12.6 Inch Balloon Sticks Plastic White Balloon Stick with Cups for Birthday Party Valentines Day Wedding Anniversary Decoration Balloon Sticks with Base

Pllieay$7.093,201 rev

6mo ago

Hongliang 20 pcs Balloon Sticks Transparent Plastic Balloon Sticks - Lightweight & Durable Ideal for Birthday Parties Weddings and Commercial Events

hongliang$6.9522 rev

10mo ago

LOLStar Balloon Stand Kit 4 Pack Table & Floor Balloon Arch Stands with Adhesive Base Sticks & Archer Holder Easy DIY Assembly. Ideal for Party Decorations Indoor Outdoor Table Floor Party Decor

LOLStar$8.2086 rev

10mo ago

28 Pcs Transparent Plastic Balloon Holder Sticks and Cups Reusable for Anniversary Birthday Parties Christmas Wedding Decorations

JDBZYDM$6.7629 rev

11mo ago

IANFAN 30 Pcs Balloon Sticks Plastic Balloon Sticks with Bases Balloon Holder Sticks Weights for Tying Balloon Birthday Parties Graduation Holiday Wedding Anniversary Decoration

IANFAN$6.9560 rev

1y ago

What buyers say about balloon sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“Easy to put together”

Quality-Overall11%

“Good quality and easy to put together”

Advertised Vs Actual Product9%

“Worked as advertised”

Durability8%

“held up very well”

Strength7%

“Great stand and balloon set”

Ease Of Use6%

“Easy to use”

Value For Money5%

“Very affordable too”

Design-Overall5%

“Great decor”

Display-Overall3%

“Beautiful display”

Fun/Entertainment Experience2%

“Creates fun table centers”

What buyers complain about

Strength21%

“Kind of flimsy”

Quality-Overall10%

“Didn't like the quality”

Assembly/Installation9%

“Difficult to assemble”

Instructions/User Manual/Troubleshooting7%

“No directions”

Durability7%

“Falls apart”

Size-Overall5%

“Small”

Adhesion/Stickiness4%

“Did not stick”

Functionality-Overall3%

“Didn't work”

Add-Ons/Attachments2%

“Missing 1 set of attachments”

Balance/Stability2%

“Very unstable”

Top return reasons

Size-Overall20%

Strength12%

Defective Material/Parts11%

Value For Money8%

Functionality-Overall8%

Assembly/Installation7%

Quality-Overall6%

Advertised Vs Actual Product6%

Adhesion/Stickiness3%

Balance/Stability3%

Common questions

Is balloon sticks profitable to sell on Amazon United States?: The niche generates $363K/yr across 34 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the balloon sticks niche?: 24 brands and 43 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in balloon sticks?: Top complaints mined from reviews: Strength, Quality-Overall, Assembly/Installation. The return rate is 5.5% — above our launch gate.
When does demand for balloon sticks peak?: Demand peaks in Feb–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the balloon sticks niche?: Listings span $5.88–$29.59; the average listing price is $10.86 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.