Is ballerina birthday party decorations profitable to sell on Amazon United States?

The niche generates $108K/yr across 73 tracked products. 3 of 31 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the ballerina birthday party decorations niche?

65 brands and 67 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in ballerina birthday party decorations?

Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 3.9%.

When does demand for ballerina birthday party decorations peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the ballerina birthday party decorations niche?

Listings span $4.97–$38.53; the average listing price is $15.83 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.

ballerina birthday party decorations

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but soft demand (-17.4% this quarter) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Review moat

Great223.48

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.83

avg listing price — sweet spot $15–$100

Price range

Good$4.97–$38.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$108K

$108K/yr · 350K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, ballerina birthday party decorations is a $108K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ballerina birthday party decorations market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $127K–$158K; units × avg price
Conversion rate: 1.9%
Avg BSR: #3,325
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 3.3%
Avg brand age: 29 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

65 falling

Sellers

Top-5 brand share

29%

Top 20: 67%

Top-5 click share

25%

Top 20: 62%

Open market

68%

BBNEWPARTY7%
GREHUMOR7%
Srua Don6%
Humyoun5%
Fexivo4%
Moukeren3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top ballerina birthday party decorations search terms

ballerina birthday party decorations74K/yr -36.8%2.0% conv.
ballerina party decorations42K/yr -7.1%2.3% conv.
ballerina party favors34K/yr -13.2%1.3% conv.
ballerina decor32K/yr -5.0%0.3% conv.
tutu cute 2nd birthday decorations25K/yr -29.6%1.1% conv.
ballet birthday party decorations22K/yr -29.0%1.4% conv.
ballet party decorations12K/yr +17.5%2.3% conv.
ballerina decorations11K/yr +38.0%1.8% conv.
ballerina birthday15K/yr -18.3%0.6% conv.
ballerina party11K/yr -7.5%1.0% conv.

All search terms

Top ballerina birthday party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ballerina Birthday Party Decorations Ballerina Party Tableware Kit Dancing Girl Ballet Plates and Napkins for Girls Ballet Theme Birthday Party Supplies Serve 24

GREHUMOR$25.714.7★133 rev

Srua Don Ballerina Birthday Party Decorations Girl Pink Dance Theme Ballet Party Supplies for Birthday Baby Shower Paper Plate Cup Napkin Topper Tablecloth Balloons Cutlery Banner Serves 24

Srua Don$22.684.9★13 rev

Humyoun 36 Ballerina Cupcake Kit Colorful Ballet Tutu Dancer Girls Cupcake Toppers Ballet Slipper Picks Dancing Cake Dessert Muffin Toppers for Wedding Baby Shower Birthday Party

Humyoun$9.864.5★122 rev

Ballerina Birthday Party Decorations Ballerina Party Balloon Arch Tableware Kit Cake Toppers Ballet Dance Plates and Napkins for Girls Pink Ballet Tutu Dancer Party Decorations

Fexivo$30.194.4★23 rev

104Pcs Ballerina Birthday Party Decorations Include Banner-Backdrop-Balloons-Cake Topper-Cupcake Toppers-Tableware-Plates-Napkins-Cups-Cutlery-Tablecloth for Ballet Birthday Party Decorations

BBNEWPARTY$25.405.0★8 rev

Newest

by launch date

Yingoto Ballerina Birthday Party Decorations for 25 Guests 205PCS All-in-One Pink Ballet Party Supplies with Banner Balloons Plates Napkins and Tablecloth Dance Birthday Party Decor for Girls

Yingoto$19.7835 rev

1mo ago

Hand-Drawn Ballet Birthday Decorations for Girls Pink Party Supplies Set

Jovialitix$24.088 rev

4mo ago

Srua Don Ballerina Birthday Party Decorations Girl Pink Dance Theme Ballet Party Supplies for Birthday Baby Shower Paper Plate Cup Napkin Topper Tablecloth Balloons Cutlery Banner Serves 24

Srua Don$22.6813 rev

5mo ago

104Pcs Ballerina Birthday Party Decorations Include Banner-Backdrop-Balloons-Cake Topper-Cupcake Toppers-Tableware-Plates-Napkins-Cups-Cutlery-Tablecloth for Ballet Birthday Party Decorations

BBNEWPARTY$25.408 rev

7mo ago

Ballerina Birthday Party Decorations Include Banner-Backdrop-Balloons-Cake Topper-Cupcake Toppers for Ballet Birthday Party Decorations

BBNEWPARTY$20.2835 rev

7mo ago

What buyers say about ballerina birthday party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“good quality decor”

Color15%

“The Color is Super cute”

Size-Overall8%

“Just the right size”

Advertised Vs Actual Product8%

“Just as shown”

Value For Money6%

“Worth it”

Design-Overall5%

“elegant”

Gifting Purpose4%

“Great for gifts”

Durability4%

“The plates were super durable”

Adhesion/Stickiness3%

“Adhesive was strong”

Brightness/Shine/Glow3%

“the right lighting”

What buyers complain about

Durability15%

“was falling apart”

Quality-Overall10%

“Very low quality product”

Adhesion/Stickiness9%

“Does not stick well”

Color5%

“Look darker then the picture”

Strength5%

“not as sturdy as expected”

Thickness4%

“Theyre thin plastic”

Size-Overall4%

“this is NOT for larger cupcakes”

Advertised Vs Actual Product4%

“The pictures are misleading”

Functionality-Overall3%

“Do not float”

Inflation/Deflation2%

“One balloon popped immediately after inflating it”

Top return reasons

Size-Overall30%

Color23%

Value For Money11%

Advertised Vs Actual Product8%

Quality-Overall5%

Material Quality3%