Baking Utensils
MaybeThe top 5 brands take only 28% of clicks. But buyers convert on only 1.0% of searches, so Baking Utensils is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $55K/yr293K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 19%top-5 click share · 81 brands · 114 sellers
Flapen Score
Baking Utensils against its category
The dotted line is the Home & Kitchen average. Past it, Baking Utensils is stronger. Inside it, weaker.
Market
The Baking Utensils market on Amazon at a glance
Shoppers on Amazon United States searched for Baking Utensils 293K times last year and spent an estimated $55K. The top 5 brands take 28% of clicks. Demand peaks in Jan–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 293K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $55Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- baking utensil set49K searches a year
02 · Price
A sale here is worth $18.89.
Listings sell for $18.89 on average, from $3.77 to $73.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.89 that is $0 to $2K a year per listing.
- Average price
- $18.89inside the $15 to $100 sweet spot
- Price range
- $3.77–$73.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #425 within Decorating Tools. It carries 5,600 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #425in Decorating Tools
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 5,600per listing
- Listings tracked
- 100
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Baking Utensils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
81 falling
Sellers
114
Top-5 brand share
28%
Top 20: 60%
Top-5 click share
19%
Top 20: 45%
Open market
68%
- Brand 18%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Baking Utensils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Baking Utensils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baking utensil set49K/yr
- pasteleria27K/yr
- baking business supplies16K/yr
- utensilios para reposteria25K/yr
- pasteleria y reposteria herramientas17K/yr
- baking business essentials22K/yr
- utensilios de repostera y pasteleria11K/yr
- cookie accessories12K/yr
- accesorios para pasteleria7K/yr
- cookie essentials7K/yr
Reviews and returns
What reviews say buyers love and hate about Baking Utensils
We read the reviews and the return reasons for every product selling here.
“are too tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baking Utensils questions
Answered from the same tracked data.









