Bakhoor
FailDemand is soft, at -32.6% this quarter, so Bakhoor is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $435K/yr748K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 21 sellers
Flapen Score
Bakhoor against its category
The dotted line is the Home & Kitchen average. Past it, Bakhoor is stronger. Inside it, weaker.
Market
The Bakhoor market on Amazon at a glance
Shoppers on Amazon United States searched for Bakhoor 748K times last year and spent an estimated $435K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 748K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $435K a year.
- Searches, last 12 months
- 748K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $435Ka year
- Peak month
- February3.8× the quietest month
- Top search term
- bakhoor386K searches a year
02 · Price
A sale here is worth $20.41.
Listings sell for $20.41 on average, from $6.82 to $53.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $20.41 that is $5K to $10K a year per listing.
- Average price
- $20.41inside the $15 to $100 sweet spot
- Price range
- $6.82–$53.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #426 within Home Fragrance. It carries 774 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #426in Home Fragrance
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 774per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Bakhoor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oud Al Khaleeji Muattar Bakhoor by Dukhni | Bukhoor Incense Islamic Gifts
- Price
- $17.55
- Rating
- 4.4/5
- Reviews
- 1,129
- Age
- 8y ago

Oud Bakhoor Variety Box by Dukhni| Luxurious Agarwood Incense Muslim Gifts
- Price
- $21.66
- Rating
- 4.5/5
- Reviews
- 3,383
- Age
- 8y ago

Dukhni Oud Bakhoor Variety Box & Burner | Bakhoor Incense Islamic Gifts
- Price
- $23.95
- Rating
- 4.2/5
- Reviews
- 5,797
- Age
- 8y ago

Bakhoor Sheeba Yemeni Oud Bakhoor by Dukhni |Arabic Incense | Islamic Gift
- Price
- $15.97
- Rating
- 4.4/5
- Reviews
- 916
- Age
- 4y ago

Zed Black Oud Bakhoor Incense 40 Grams (9 Cubes)
- Price
- $8.36
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)
- Price
- $12.20
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 6mo ago

Dukhni Muattar Assorted Bakhoor Set | Oud Bakhoor Incense| Islamic Gifts
- Price
- $45.62
- Rating
- 4.1/5
- Reviews
- 172
- Age
- 8y ago

SAC Bakhoor Fatima Incense Bar 1.2 Oz (35g) by SAC - High Grade Premium Incense of Sandalwood Powder Oud Powder Musk and Perfumery Sugar | 9 Bricks Assorted Scents in One Square Shape
- Price
- $6.82
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 7y ago

Oud Bakhoor Collection Set by Dukhni | 12x120 pc | Luxury Agarwood Incense
- Price
- $53.41
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 8y ago

Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts
- Price
- $19.55
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 1y ago
Newest
by launch date
Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)
- Price
- $12.20
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 6mo ago

Zed Black Oud Bakhoor Incense 40 Grams (9 Cubes)
- Price
- $8.36
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 8mo ago

Arabian Oud Bakhoor Incense Sticks - (3 Variants 40+ Incense) Deep Warm Arabic Incenses Like Al Nasaem Hoor Alain & Al Raheeb Oud Bukhoor | Perfect Islamic Gifts or Eid Gifts
- Price
- $15.19
- Rating
- 4.2/5
- Reviews
- 473
- Age
- 1y ago

Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts
- Price
- $19.55
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 1y ago

Electric Incense Burner Handheld Portable Incense Burner Muslim Ramadan Aroma Diffuser Suitable for Car and Home
- Price
- $19.71
- Rating
- 3.2/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
21
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
5%
- Dukhni74%
- NABEEL6%
- ZED BLACK6%
- Calmveda4%
- Qomkky3%
- VAHARA3%
- Open — no brand owns it (4 brands, 5%)
Demand
Bakhoor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.8×
Search terms
Top Bakhoor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bakhoor386K/yr
- bakhoor incense63K/yr
- bukhoor46K/yr
- bakhoor perfume64K/yr
- oud bakhoor24K/yr
- bakhoor oud25K/yr
- bakhoor for hair13K/yr
- bakoor17K/yr
- bakoor scents11K/yr
- arabic incense8K/yr
Reviews and returns
What reviews say buyers love and hate about Bakhoor
We read the reviews and the return reasons for every product selling here.
“they smell gross”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bakhoor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









