bakhoor
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Price range
Great$6.82–$53.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good773.93avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$435K$435K/yr · 748K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bakhoor is a $435K/yr Amazon United States market (748K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
bakhoor market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $255K–$306K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #426
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 6.2%
- Avg brand age
- 48 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
5%
- Dukhni74%
- NABEEL6%
- ZED BLACK6%
- Calmveda4%
- Qomkky3%
- VAHARA3%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.8×
Top bakhoor search terms
- bakhoor386K/yr
- bakhoor incense63K/yr
- bukhoor46K/yr
- bakhoor perfume64K/yr
- oud bakhoor24K/yr
- bakhoor oud25K/yr
- bakhoor for hair13K/yr
- bakoor17K/yr
- bakoor scents11K/yr
- arabic incense8K/yr
Top bakhoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oud Al Khaleeji Muattar Bakhoor by Dukhni | Bukhoor Incense Islamic Gifts
Dukhni$17.554.4★1,129 rev
Oud Bakhoor Variety Box by Dukhni| Luxurious Agarwood Incense Muslim Gifts
Dukhni$21.664.5★3,383 rev
Dukhni Oud Bakhoor Variety Box & Burner | Bakhoor Incense Islamic Gifts
Dukhni$23.954.2★5,797 rev
Bakhoor Sheeba Yemeni Oud Bakhoor by Dukhni |Arabic Incense | Islamic Gift
Dukhni$15.974.4★916 rev
Zed Black Oud Bakhoor Incense 40 Grams (9 Cubes)
ZED BLACK$8.364.3★68 rev
Newest
by launch date
Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)
VAHARA$12.2060 rev
Zed Black Oud Bakhoor Incense 40 Grams (9 Cubes)
ZED BLACK$8.3668 rev
Arabian Oud Bakhoor Incense Sticks - (3 Variants 40+ Incense) Deep Warm Arabic Incenses Like Al Nasaem Hoor Alain & Al Raheeb Oud Bukhoor | Perfect Islamic Gifts or Eid Gifts
Calmveda$15.19473 rev
Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts
Dukhni$19.55203 rev
Electric Incense Burner Handheld Portable Incense Burner Muslim Ramadan Aroma Diffuser Suitable for Car and Home
Qomkky$19.7190 rev
Trending
90-day click momentumPremium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)
VAHARA$12.204.4★
Dukhni Muattar Assorted Bakhoor Set | Oud Bakhoor Incense| Islamic Gifts
Dukhni$45.624.1★
SAC Bakhoor Fatima Incense Bar 1.2 Oz (35g) by SAC - High Grade Premium Incense of Sandalwood Powder Oud Powder Musk and Perfumery Sugar | 9 Bricks Assorted Scents in One Square Shape
SAC$6.824.2★
Oud Bakhoor Collection Set by Dukhni | 12x120 pc | Luxury Agarwood Incense
Dukhni$53.414.5★
Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts
Dukhni$19.554.1★
What buyers say about bakhoor
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great variety”
“Fantastic price”
“just enough”
“Great gift idea”
“is very strong”
“Easy to use”
“warm without being overwhelming — it fills the space gently and creates that sense of tranquility thats perfect for iftar gatherings, prayer time, or quiet reflection”
“THE SIZE IS JUST PERFECT WITH THE APPEARANCE ALL ON SYNC”
“Im very happy with this oud bakhoor collection”
What buyers complain about
“they smell gross”
“it is not good quality”
“Broke on first use”
“quantity also bigger”
“Over priced”
“sent me used item”
“the pieces DO NOT burn for as long as they advertise in the description”
“very hard cubes”
“the candle leaked”
“Dry”
Top return reasons
Common questions
- Is bakhoor profitable to sell on Amazon United States?
- The niche generates $435K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the bakhoor niche?
- 10 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in bakhoor?
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 2.5%.
- When does demand for bakhoor peak?
- Demand peaks in Feb–Aug–Sep; the busiest month runs 3.8× the quietest.
- What does it cost to enter the bakhoor niche?
- Listings span $6.82–$53.41; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.