- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $602K/yr1.0M searches / yr
- 90-day growth
- +66.0%search demand this quarter
- Competition
- 77%top-5 click share · 11 brands · 14 sellers
Flapen Score
Bair Hugger against its category
The dotted line is the Home & Kitchen average. Past it, Bair Hugger is stronger. Inside it, weaker.
Market
The Bair Hugger market on Amazon at a glance
Shoppers on Amazon United States searched for Bair Hugger 1.0M times last year and spent an estimated $602K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $602K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +66.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $602Ka year
- Peak month
- June14.1× the quietest month
- Top search term
- bed jet414K searches a year
02 · Price
A sale here is worth $259.56.
Listings sell for $259.56 on average, from $24.65 to $736.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $259.56 that is $65K to $130K a year per listing.
- Average price
- $259.56above the $15 to $100 sweet spot
- Price range
- $24.65–$736.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $65K–$130K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Bedding Accessories. It carries 918 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #228in Bedding Accessories
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 918per listing
- Listings tracked
- 13
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Bair Hugger products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
14
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
10%
- Brand 157%
- Brand 213%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 10%)
Demand
Bair Hugger search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.1×
Search terms
Top Bair Hugger search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bed jet414K/yr
- bedjet365K/yr
- bedjet 3 climate comfort sleep system37K/yr
- bed jet cooling and heating system38K/yr
- bedjet 330K/yr
- bair hugger warming unit21K/yr
- bedjet mini9K/yr
- bair hugger22K/yr
- bed jet mini8K/yr
- the bedjet6K/yr
Reviews and returns
What reviews say buyers love and hate about Bair Hugger
We read the reviews and the return reasons for every product selling here.
“It seemed expensive. well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bair Hugger questions
Answered from the same tracked data.









