Is bagel pan profitable to sell on Amazon United States?

The niche generates $44K/yr across 28 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the bagel pan niche?

23 brands and 55 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in bagel pan?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 2.0%.

When does demand for bagel pan peak?

Demand peaks in Jan–Sep; the busiest month runs 2.2× the quietest.

What does it cost to enter the bagel pan niche?

Listings span $4.95–$40.90; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.

bagel pan

Worth a look

Shows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($44K/yr) keeps it on the watch list.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Returns

Great2.0%

return rate — above 5% kills the launch gate

Price range

Good$4.95–$40.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.77

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,846.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 73K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, bagel pan is a $44K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 50/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

bagel pan market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $38K–$51K; units × avg price
Conversion rate: 4.7%
Avg BSR: #106
Page quality: 0%
Prime: 96%
Sponsored: 82%
Out of stock: 4.3%
Avg brand age: 41 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

48%

Top 20: 98%

Top-5 click share

45%

Top 20: 93%

Open market

46%

BAILEBEI12%
BTuregsau9%
Myyaowl9%
Wilton9%
Aichoof8%
Walfos6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Jan, Sep · busiest ÷ quietest = 2.2×

Open Trend

Top bagel pan search terms

bagel molds for baking14K/yr -3.3%4.7% conv.
bagel pan20K/yr -28.2%4.3% conv.
bagel pans for baking14K/yr -15.1%4.5% conv.
bagel mold16K/yr -33.9%4.1% conv.
bagel molds5K/yr -7.0%4.3% conv.
silicone bagel molds for baking4K/yr -26.3%5.9% conv.

All search terms

Top bagel pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BAILEBEI Donut Mold for Baking Donut Pans Set 6 Pieces Pastry Molds for Bagel and Doughnut Cake Pans (6pcs Coffee)

BAILEBEI$13.174.4★136 rev

BTuregsau Silicone Molds Donut Mold for Baking Donut Pans Set 6 Pieces Pastry Molds for Bagel and Doug Hnut Cake Pans Easy Install Easy to Use

BTuregsau$10.334.3★75 rev

Myyaowl 6pcs Donut Pan For Baking Brown Bagel Molds Pastry Molds For Baking Bagel Doughnut Cakes - Send Goods From Local Warehous

Myyaowl$10.904.3★19 rev

Wilton Gold Non-Stick Donut Pan Set Made Without PFAS 2-Piece

Wilton$16.574.8★21,405 rev

Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey

Aichoof$6.314.6★2,414 rev

Newest

by launch date

oxiraqan 6PCS Silicone Donut and Bagel Baking Molds Nonstick Reusable Silicone Donut Pan for Home Baking Pastry Molds for Bagel and Doug Hnut Cake Pans

oxiraqan$4.950 rev

1mo ago

NutriChef$8.24344 rev

3mo ago

NutriChef Variety 2 Pack Full & Mini Donut Pan for Baking | One 12-Cavity Mini Donut Pan & One 6-Cavity Full Size Donut Pan for Baking | Carbon Steel Bagel Molds | Oven Safe Up To 450F | Black

NutriChef$15.186 rev

3mo ago

JIELUO Donut Mold for Baking Donut Pans Set Doughnut Cakes 6 Pieces Pastry Molds for Bagel and Doughnut Cake Pans (6pcs Coffee)

JIELUO$10.092 rev

4mo ago

YOVLOSIN 2 Pack Nonstick Donut Baking Pans 6 Cavity Easy Steel Clean Doughnut Oven Safe Heat Resistant Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black 6 Cup)

YOVLOSIN$9.955 rev

4mo ago

What buyers say about bagel pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking17%

“Bakes well”

Ease Of Cleaning13%

“Easy clean”

Quality-Overall11%

“Made well, work great & easy to clean”

Size-Overall8%

“Great size”

Ease Of Use8%

“Easy to Use”

Value For Money7%

“Worth the price”

Non-Stick Coating4%

“The non-stick surface works really well”

Advertised Vs Actual Product4%

“These exceeded expectations”

Cooking Experience3%

“Nice dish”

Adhesion/Stickiness3%

“non stick so donuts are easy to remove”

What buyers complain about

Size-Overall16%

“These molds are a little smaller than another set of molds I have”

Strength11%

“To flimsy”

Thickness6%

“Needs to be a thicker silicone”

Adhesion/Stickiness5%

“they absolutely stick”

Advertised Vs Actual Product4%

“Misleading info”

Cooking Experience4%

“the bagel just does not do well for sandwich making”

Non-Stick Coating3%

“When you're using sticky batter pull out the non stick 6 large”

Quality-Overall3%

“Very cheap with little to zero quality control”

Value For Money3%

“Not worth the money”

Material Quality3%

“Too bad- they are made with plastic”

Top return reasons

Size-Overall55%

Advertised Vs Actual Product8%

Strength6%

Material Quality5%

Functionality-Overall5%

Value For Money4%