Is Back Sleep Training Pillow profitable to sell on Amazon United States?

Flapen scores Back Sleep Training Pillow 38 out of 100 on Amazon United States, a Fail. Shoppers spend $415K a year across 7 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -23.2% in the last 90 days.

How competitive is the Back Sleep Training Pillow niche on Amazon United States?

4 brands and 28 sellers compete in Back Sleep Training Pillow on Amazon United States. The top 5 Back Sleep Training Pillow products take 92% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Back Sleep Training Pillow?

Back Sleep Training Pillow buyers on Amazon United States complain most about Comfort-Overall, Size-Overall, and Ease Of Use. An estimated 6.6% of orders come back, which is high.

When does demand for Back Sleep Training Pillow peak?

Search demand for Back Sleep Training Pillow on Amazon United States peaks in Sep–Oct–Nov–Dec, and the busiest month runs 4.8× the quietest.

What does it cost to enter the Back Sleep Training Pillow niche?

Back Sleep Training Pillow sells for $44.81 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $34.84 to $80.83. The average product has 5,047 reviews, the count a new listing must catch up to.

Back Sleep Training Pillow

Fail

The top 5 brands take 100% of clicks, so Back Sleep Training Pillow is a Fail.

Filters High Returns

Flapen Score: 38
38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size: $415K/yr192K searches / yr
90-day growth: -23.2%search demand this quarter
Competition: 92%top-5 click share · 4 brands · 28 sellers

Flapen Score

Back Sleep Training Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Back Sleep Training Pillow is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Back Sleep Training Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Back Sleep Training Pillow 192K times last year and spent an estimated $415K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months: 192K
Growth, 90 days vs prior 90: -23.2%
Conversion, latest week: 4.8%
Market size, estimated: $415Ka year
Peak month: September4.8× the quietest month
Top search term: donama cervical pillow69K searches a year

02 · Price

A sale here is worth $44.81.

Listings sell for $44.81 on average, from $34.84 to $80.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At $44.81 that is $134K to $179K a year per listing.

Average price: $44.81inside the $15 to $100 sweet spot
Price range: $34.84–$80.83
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 3,000–4,000
Revenue per listing a year: $134K–$179K
Returns: 6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Bed Pillows & Positioners. It carries 5,047 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #121in Bed Pillows & Positioners
Average rating: 4.23 starsAmazon United States average 4.42 stars
Average reviews: 5,047per listing
Listings tracked: 7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Back Sleep Training Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Brand 184%
Brand 27%
Brand 34%
Brand 44%
Open — no brand owns it (0%)

Demand

Back Sleep Training Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Back Sleep Training Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

donama cervical pillow69K/yr -24.8%5.5% conv.
back sleeping training pillow37K/yr -3.9%1.0% conv.
donama cervical neck pillow16K/yr -20.8%5.9% conv.
back sleep training pillow17K/yr -20.3%1.3% conv.
donama pillow12K/yr -36.7%3.5% conv.
donama8K/yr -17.3%5.0% conv.
donoma cervical pillow for neck pain relief7K/yr -44.1%4.0% conv.
donama cervical pillow for neck and shoulder5K/yr -40.5%5.8% conv.
donoma cervical pillow4K/yr +0.7%5.2% conv.
back sleep positioner6K/yr -50.3%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Back Sleep Training Pillow

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”

15%of negative reviews mention “Comfort-Overall”

6.6%of orders come back

“is too hard to be comfortable”

A buyer, on “Comfort-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Back Sleep Training Pillow questions

Answered from the same tracked data.

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