- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $173K/yr113K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 11 sellers
Flapen Score
Back Roll against its category
The dotted line is the Home & Kitchen average. Past it, Back Roll is stronger. Inside it, weaker.
Market
The Back Roll market on Amazon at a glance
Shoppers on Amazon United States searched for Back Roll 113K times last year and spent an estimated $173K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $173Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- lumbar roll81K searches a year
02 · Price
A sale here is worth $21.56.
Listings sell for $21.56 on average, from $9.80 to $33.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $21.56 that is $22K to $27K a year per listing.
- Average price
- $21.56inside the $15 to $100 sweet spot
- Price range
- $9.80–$33.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $22K–$27K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Bed Pillows & Positioners. It carries 2,988 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Bed Pillows & Positioners
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 2,988per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Back Roll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OPTP The Original McKenzie Lumbar Roll USA-Made Low Back Lumbar Support for Office Chair & Car Seat Back Support Cushion. The Preferred Lumbar Pillow by Physical Therapists - Standard Density
- Price
- $26.33
- Rating
- 4.4/5
- Reviews
- 12,057
- Age
- 21y ago

CushZone Lumbar Roll Support Pillow for Office Chair Car Gaming Chair Memory Foam Back Cushion with Washable Cover for Relieving Back Pain & Improving Posture Black
- Price
- $10.68
- Rating
- 4.0/5
- Reviews
- 990
- Age
- 2y ago

QUTOOL Lumbar Roll Lumbar Support Pillow for Office Chair with Non-Slip Wider Strap Back Pain Relief & Posture Improvement Washable Cover Office Desk & Car Accessories Black Firm
- Price
- $23.16
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago

Lumbar Roll Pillow for Lower Back Lumbar Support Foam Roll Cushion with Pillowcase and Upgraded Strap for Office Chair Car Seat Pain Relief & Improving Posture (Light Grey Short-11*4.3)
- Price
- $9.80
- Rating
- 3.9/5
- Reviews
- 870
- Age
- 2y ago

OPTP The Original McKenzie Lumbar Roll USA-Made Low Back Lumbar Support for Office Chair & Car Seat Back Support Cushion. The Preferred Lumbar Pillow by Physical Therapists - Firm Density
- Price
- $28.54
- Rating
- 4.4/5
- Reviews
- 6,132
- Age
- 22y ago
Trending
estimated 90-day click momentum
QUTOOL Lumbar Roll Lumbar Support Pillow for Office Chair with Non-Slip Wider Strap Back Pain Relief & Posture Improvement Washable Cover Office Desk & Car Accessories Black Firm
- Price
- $23.16
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago

Lumbar Pillow Lumbar Support Pillow for Office Chair & Car Have Adjustable Strap & Washable Cover 11 Inch Lower Back Support for Office chair Car Bed Back Pain Relief & Posture Correction
- Price
- $9.86
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 1y ago

OPTP The Original McKenzie Lumbar Roll USA-Made Low Back Lumbar Support for Office Chair & Car Seat Back Support Cushion. The Preferred Lumbar Pillow by Physical Therapists - Standard Density
- Price
- $26.33
- Rating
- 4.4/5
- Reviews
- 12,057
- Age
- 21y ago

CushZone Lumbar Roll Support Pillow for Office Chair Car Gaming Chair Memory Foam Back Cushion with Washable Cover for Relieving Back Pain & Improving Posture Black
- Price
- $10.68
- Rating
- 4.0/5
- Reviews
- 990
- Age
- 2y ago

OPTP The Original McKenzie Slimline Lumbar Support USA-Made Lower Back Support for Office Chair Car Back Support and Travel Lumbar Pillow. The Preferred Lumbar Cushion by Physical Therapists.
- Price
- $30.75
- Rating
- 4.3/5
- Reviews
- 2,063
- Age
- 20y ago
Newest
by launch date
Lumbar Pillow Lumbar Support Pillow for Office Chair & Car Have Adjustable Strap & Washable Cover 11 Inch Lower Back Support for Office chair Car Bed Back Pain Relief & Posture Correction
- Price
- $9.86
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 1y ago

QUTOOL Lumbar Roll Lumbar Support Pillow for Office Chair with Non-Slip Wider Strap Back Pain Relief & Posture Improvement Washable Cover Office Desk & Car Accessories Black Firm
- Price
- $23.16
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 1y ago

Lumbar Roll Pillow for Lower Back Lumbar Support Foam Roll Cushion with Pillowcase and Upgraded Strap for Office Chair Car Seat Pain Relief & Improving Posture (Light Grey Short-11*4.3)
- Price
- $9.80
- Rating
- 3.9/5
- Reviews
- 870
- Age
- 2y ago

CushZone Lumbar Roll Support Pillow for Office Chair Car Gaming Chair Memory Foam Back Cushion with Washable Cover for Relieving Back Pain & Improving Posture Black
- Price
- $10.68
- Rating
- 4.0/5
- Reviews
- 990
- Age
- 2y ago

OPTP The Original McKenzie Slimline Lumbar Support USA-Made Lower Back Support for Office Chair Car Back Support and Travel Lumbar Pillow. The Preferred Lumbar Cushion by Physical Therapists.
- Price
- $30.75
- Rating
- 4.3/5
- Reviews
- 2,063
- Age
- 20y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- OPTP61%
- CushZone22%
- Qutool9%
- coceyese5%
- MIDLADE3%
Demand
Back Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Back Roll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lumbar roll81K/yr
- lumbar roll pillow9K/yr
- lumbar roll pillow for lower back18K/yr
- lumbar support roll5K/yr
Reviews and returns
What reviews say buyers love and hate about Back Roll
We read the reviews and the return reasons for every product selling here.
“It was too big for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back Roll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









