- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $173K/yr113K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 11 sellers
Flapen Score
Back Roll against its category
The dotted line is the Home & Kitchen average. Past it, Back Roll is stronger. Inside it, weaker.
Market
The Back Roll market on Amazon at a glance
Shoppers on Amazon United States searched for Back Roll 113K times last year and spent an estimated $173K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $173Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- lumbar roll81K searches a year
02 · Price
A sale here is worth $21.56.
Listings sell for $21.56 on average, from $9.80 to $33.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $21.56 that is $22K to $27K a year per listing.
- Average price
- $21.56inside the $15 to $100 sweet spot
- Price range
- $9.80–$33.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $22K–$27K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Bed Pillows & Positioners. It carries 2,988 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Bed Pillows & Positioners
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 2,988per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Back Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 161%
- Brand 222%
- Brand 39%
- Brand 45%
- Brand 53%
Demand
Back Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Back Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lumbar roll81K/yr
- lumbar roll pillow9K/yr
- lumbar roll pillow for lower back18K/yr
- lumbar support roll5K/yr
Reviews and returns
What reviews say buyers love and hate about Back Roll
We read the reviews and the return reasons for every product selling here.
“It was too big for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back Roll questions
Answered from the same tracked data.









