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Back Roll

Fail

The top 5 brands take 100% of clicks, so Back Roll is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$173K/yr113K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
92%top-5 click share · 5 brands · 11 sellers

Flapen Score

Back Roll against its category

The dotted line is the Home & Kitchen average. Past it, Back Roll is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Back Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Back Roll 113K times last year and spent an estimated $173K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
7.1%
Market size, estimated
$173Ka year
Peak month
September1.6× the quietest month
Top search term
lumbar roll81K searches a year

02 · Price

A sale here is worth $21.56.

Listings sell for $21.56 on average, from $9.80 to $33.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $21.56 that is $22K to $27K a year per listing.

Average price
$21.56inside the $15 to $100 sweet spot
Price range
$9.80–$33.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$27K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Bed Pillows & Positioners. It carries 2,988 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Bed Pillows & Positioners
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
2,988per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Back Roll products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

$0$26K$52K$78K$104K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • OPTP61%
  • CushZone22%
  • Qutool9%
  • coceyese5%
  • MIDLADE3%

Demand

Back Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Back Roll search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lumbar roll81K/yr
  • lumbar roll pillow9K/yr
  • lumbar roll pillow for lower back18K/yr
  • lumbar support roll5K/yr

Reviews and returns

What reviews say buyers love and hate about Back Roll

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Size-Overall”
5.2%of orders come back
“It was too big for me”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Back Roll questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data