baby yoda blanket
Worth a lookShows a sweet-spot price point ($27.51 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Incredible$27.51avg listing price — sweet spot $15–$100
Price range
Great$10.80–$55.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Review moat
Good912.03avg incumbent reviews — the moat a new listing must climb
Market size
Okay$186K$186K/yr · 314K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baby yoda blanket is a $186K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
baby yoda blanket market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $165K–$220K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #916
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 13.4%
- Avg brand age
- 43 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
9 flat
Sellers
40
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
37%
Top 20: 84%
Open market
3%
- Jay Franco64%
- Northwest15%
- Get Trend10%
- STAR WARS3%
- Disney3%
- Feelyou2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.1% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 7.3×
Top baby yoda blanket search terms
- star wars blanket155K/yr
- grogu blanket13K/yr
- star wars throw blanket28K/yr
- baby yoda blanket21K/yr
- star wars blankets for adults25K/yr
- mandalorian blanket8K/yr
- darth vader blanket14K/yr
- star wars blankets8K/yr
- star wars blanket kids7K/yr
- starwars blanket7K/yr
Top baby yoda blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Plush Throw Blanket 46 x 60 Inch Hero Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Star Wars
Jay Franco$22.864.7★5,418 rev
Jay Franco Kids Plush Throw Blanket Soft & Comfy 50x70 Inches Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Black - Star Wars
Jay Franco$28.894.8★1,196 rev
Disney Baby Yoda Star Wars Fleece Blanket Hoodie for Teens Wearable Blanket with Hood Gifts for Men Husband (Black)
Get Trend$32.284.7★1,178 rev
Jay Franco Star Wars Feather Knit Fluffy Throw Blanket - Death Star and Millennium Falcon Fuzzy Blanket Measures 50 x 60 inch Super Soft Lightweight Bedding
Jay Franco$33.024.8★791 rev
The Northwest Store Star Wars: Mandalorian On The Go Silky Soft Throw 40 x 50 inches
Northwest$15.474.6★137 rev
Newest
by launch date
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 40x50 - Travel Blanket
Jay Franco$22.27488 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 46x60 - Throw Blanket
Jay Franco$22.91137 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 46x60 - Throw Blanket
Jay Franco$25.35407 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 40x50 - Travel Blanket
Jay Franco$18.96137 rev
Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Star Wars 40x50 - Travel Blanket
Jay Franco$23.72199 rev
Trending
90-day click momentum
Darrenvan Wearable Blanket Hoodie Adult Kids Christmas Oversized Hooded Blanket Soft Comfortable K147
Darrenvan$33.994.6★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 40x50 - Travel Blanket
Jay Franco$22.274.8★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 46x60 - Throw Blanket
Jay Franco$25.354.7★
Disney Stitch Blanket Hoodie - Adults 2 in 1 Oversized Fleece Hoodie Baby Yoda Minnie Mouse - Stitch Gifts (Green Baby Yoda)
Disney$36.044.6★
Disney Baby Yoda Star Wars Fleece Blanket Hoodie for Teens Wearable Blanket with Hood Gifts for Men Husband (Black)
Get Trend$32.284.7★
What buyers say about baby yoda blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Super soft blanket”
“It feels well made”
“perfect fit”
“The material is also very soft and plush, and will actually warm you up”
“Great value for gift”
“Its very giftable”
“Super cute light weight blanket”
“Great design”
“As described”
“Its holding up well so far”
What buyers complain about
“A little thin”
“Cheap”
“Sizing is difficult”
“$27 for this is ridiculous”
“This item is thin so not great for keeping warm”
“faded with wash”
“Cheap material”
Top return reasons
Common questions
- Is baby yoda blanket profitable to sell on Amazon United States?
- The niche generates $186K/yr across 36 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +44.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the baby yoda blanket niche?
- 9 brands and 40 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in baby yoda blanket?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.5%.
- When does demand for baby yoda blanket peak?
- Demand peaks in Jun–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the baby yoda blanket niche?
- Listings span $10.80–$55.02; the average listing price is $27.51 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.