Is baby yoda birthday decorations profitable to sell on Amazon United States?

The niche generates $108K/yr across 31 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +184.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the baby yoda birthday decorations niche?

14 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in baby yoda birthday decorations?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for baby yoda birthday decorations peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the baby yoda birthday decorations niche?

Listings span $5.81–$36.80; the average listing price is $17.40 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.

baby yoda birthday decorations

Worth a look

Shows demand growing +184.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+184.2%

90-day search growth — must beat 0% to launch

Review moat

Great245.26

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$17.40

avg listing price — sweet spot $15–$100

Price range

Good$5.81–$36.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$108K

$108K/yr · 148K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, baby yoda birthday decorations is a $108K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baby yoda birthday decorations market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $87K–$104K; units × avg price
Conversion rate: 4.2%
Avg BSR: #2,404
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 3.5%
Avg brand age: 35 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

16%

Unique33%
YUANHUISHENG19%
Costume Wizard15%
Amscan7%
STAR WARS6%
DecoPac4%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +184.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Open Trend

Top baby yoda birthday decorations search terms

mandalorian birthday decorations36K/yr +309.6%3.2% conv.
baby yoda birthday decorations42K/yr +78.2%1.7% conv.
grogu birthday decorations14K/yr +262.8%2.7% conv.
mandalorian party decorations11K/yr +339.3%3.0% conv.
mandalorian decorations7K/yr +525.6%1.9% conv.
grogu party decorations6K/yr +472.2%2.8% conv.
baby yoda party decorations8K/yr +71.0%1.6% conv.
baby yoda birthday8K/yr +101.3%0.5% conv.
yoda birthday decorations6K/yr +73.8%2.4% conv.
baby yoda decorations5K/yr +103.4%1.4% conv.

All search terms

Top baby yoda birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yoda Birthday Party Decoration Included Banner Balloon Cake Topper Swirls

YUANHUISHENG$25.524.6★69 rev

Baby Yoda Mandalorian The Child Themed Happy Birthday Party Supplies for Kids Serves 16 Decor and Dinnerware with Balloons Banner Table Cover Party Planner Cups Plates Napkins Sticker and

Costume Wizard$36.804.7★258 rev

The Mandalorian Party Supplies for 16 Dinner Set with Cups & Table Cover

Unique$27.583.8★8 rev

Unique Multicolor Mandalorian The Child Hanging Swirl Decorations (26) 3 Count - Perfect for Star Wars Fans & Themed Parties

Unique$6.474.6★82 rev

Anagram 42226 Stars Wars The Mandalorian The Child Foil Mylar Party Balloon 26 Multicolor Pack of 1

Amscan$7.634.7★1,262 rev

Newest

by launch date

DecoSet STAR WARS: THE MANDALORIAN Cake Topper Featuring Grogu Squishy and Hover Pram Stand Collectable Cake Decoration For Birthday & Celebrations Food Safe Durable

DecoPac$14.113 rev

3mo ago

Grey Sage Green Brown Balloons 12 Inch Olive Green Black Grey Balloons Black Star Print Balloon Metallic Silver Long Latex Balloon for Boys Baby Shower Galaxy Planet Star Theme Birthday Party Decor

FunHot$9.45229 rev

6mo ago

STAR WARS The Mandalorian Cupcake Rings | 24 | STAR WARS The Mandalorian Cake Toppers Featuring Grogu Shaped Rings Food Safe - 24 Pack

DecoPac$13.9910 rev

6mo ago

Space Birthday Decorations 115PCS Sci-Fi Party Decoration Set with Birthday Banner Cake Toppers Balloons Hanging Swirls Paper Plates Napkins Tablecloth and Stickers for Themed Birthday Party

Decoden$28.8812 rev

9mo ago

The Mandalorian Party Supplies for 16 Dinner Set with Cups & Table Cover

Unique$27.588 rev

10mo ago

What buyers say about baby yoda birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose19%

“Cute gift”

Quality-Overall17%

“The quality seems sturdy”

Advertised Vs Actual Product14%

“As advertised”

Fun/Entertainment Experience9%

“Fun for kids”

Value For Money5%

“Worth the price in my opinion”

Durability4%

“very durable”

Size-Overall4%

“Good size, look great”

Assembly/Installation3%

“easy to put together”

Color3%

“I liked the colors”

Design-Overall3%

“The space/galaxy design looks awesome”

What buyers complain about

Quality-Overall23%

“Low quality”

Size-Overall23%

“Just a bit bigger than the what I originally thought”

Advertised Vs Actual Product12%

“Doesnt look like the picture at all”

Value For Money9%

“Wish it was a little cheaper”

Product Condition4%

“It appeared to be a returned item”

Gifting Purpose4%

“None of the affirmations were in the box so bummer to gift without it”

Inflation/Deflation2%

“They were a little tough to inflate”

Strength2%

“The plates were a bit flimsy”

Leak-Proof2%

“The other two leaked”

Durability2%

“But they are very cute just not super durable”

Top return reasons

Size-Overall30%

Advertised Vs Actual Product19%

Value For Money12%

Defective Material/Parts7%

Quality-Overall6%

Color4%