Is baby urn profitable to sell on Amazon United States?

The niche generates $65K/yr across 61 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the baby urn niche?

43 brands and 46 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in baby urn?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.9%.

When does demand for baby urn peak?

Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the baby urn niche?

Listings span $5.97–$139.18; the average listing price is $30.57 (sweet spot $15–$100). The average incumbent carries 698 reviews — the moat a new listing must climb.

baby urn

Worth a look

Shows a sweet-spot price point ($30.57 avg), but a small market ($65K/yr) keeps it on the watch list.

Avg price

Incredible$30.57

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good697.51

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.97–$139.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$65K

$65K/yr · 122K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, baby urn is a $65K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

baby urn market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $46K–$61K; units × avg price
Conversion rate: 1.7%
Avg BSR: #559
Page quality: 0%
Prime: 84%
Sponsored: 93%
Out of stock: 4.4%
Avg brand age: 39 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

31%

Top 20: 66%

Open market

50%

Solace Forever13%
MTLEE10%
Dletay10%
Cherishedly Yours6%
weikui6%
Norya5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top baby urn search terms

baby urn30K/yr -2.4%0.6% conv.
baby urns for ashes boy21K/yr -25.7%0.4% conv.
mini urns for human ashes set of 615K/yr +1.4%1.1% conv.
mini urns for human ashes set of 413K/yr -28.6%0.4% conv.
ash holder10K/yr +5.7%0.3% conv.
baby urns12K/yr -11.1%0.2% conv.
baby urns for ashes8K/yr +10.1%0.4% conv.
cremation vials for ashes5K/yr -9.3%0.6% conv.
vials for ashes5K/yr -0.2%1.8% conv.
ash container3K/yr -6.5%0.2% conv.

All search terms

Top baby urn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Urn Necklace for Ashes for Men and Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Sliver 6 Pieces)

MTLEE$20.324.8★1,530 rev

Small Keepsake Cremation Urns for Human Ashes with Velvet Heart Case and Funnel - Beautiful Peaceful Dark Blue Brass Hand Engraved Mini Memorial Urn

Cherishedly Yours$21.034.8★4,157 rev

Baby Urns for Ashes Boy - Teddy Bear Urn for Babies - Beautiful Small Urns for Children & Kids - Honor Your Loved One with Baby Keepsake Urn (Blue Small)

Solace Forever$21.294.6★145 rev

Norya Cremation Jewelry No Longer By My Side Forever In My Heart Carved Locket Cremation Urn Memorial Necklace Keepsake Urn Pendant For Dad (Son)

Norya$16.974.7★3,043 rev

Dletay Small Urns for Human Ashes Keepsake 2.85 Inch Memorial Mini Cremation Urn for Women Men Aluminum Decorative Funeral Urns-Lake Green

Dletay$17.294.9★604 rev

Newest

by launch date

Mini Cremation Urns for Human Ashes Set of 8 Small Sharing Keepsake Urn

MULCHUM$32.9242 rev

11mo ago

Always with Us Cremation Urns for Human Ashes Adult Female | Human Urn for Ashes for Women | Decorative for Cremation Funeral Burial Home | Handcrafted Keepsake - Wildflower

Always With Us$20.20378 rev

1y ago

Artsy Woodsy Personalized Baby Memorial Mini Urns for Human Ashes Cremation Stainless Steel Decorative Keepsake Urns for Ashes Angel Baby Grieving Gift in Memory of Child (11 2.56x1.77)

Artsy Woodsy$26.8120 rev

1y ago

Cremation Urn Necklace for Ashes Set of 6- Small Cremation Urns for Human/Pet Keepsake Sharing Urns Memorial Ashes Holder-A Limb has Fallen from The Family Tree (6Pcs-Blue)

weikui$20.96796 rev

2y ago

Kenning Cremation Keepsake Urn for Ashes Set Memorial Bear with Mini Urn & Spoon Acrylic Heart Memorial Plaque Angel Wing Bracelet Sympathy Bereavement Gift for Loss of Loved One/pet(Light Brown)

Kenning$37.67192 rev

2y ago

What buyers say about baby urn

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good quality”

Size-Overall13%

“Small and pretty”

Color11%

“I love the color”

Advertised Vs Actual Product8%

“As advertised”

Value For Money6%

“Great Value”

Strength4%

“Sturdy and Cute”

Design-Overall3%

“the design is beautiful”

Gifting Purpose3%

“Perfect for a lil gift”

Ease Of Use2%

“Absolutely beautiful for intended use”

Durability2%

“none were broke”

What buyers complain about

Size-Overall45%

“To small”

Advertised Vs Actual Product6%

“Misleading size”

Quality-Overall4%

“It is as cheap as it can be made”

Weight Heavy3%

“heavier than expected”

Ease Of Use3%

“We could not use it at all”

Color3%

“Color was a dull greenish blue”

Durability3%

“Unfortunately the other day, the front fell off of it”

Print Quality2%

“I cant read the inscription at all”

Stain Resistance2%

“Blood stains”

Brightness/Shine/Glow2%

“They look cheap and too shiny”

Top return reasons

Size-Overall73%

Advertised Vs Actual Product4%

Color3%

Defective Material/Parts3%

Quality-Overall3%

Value For Money2%

Functionality-Overall1%

Weight Heavy1%

Smell1%

Chain/Key Quality1%

Common questions

Is baby urn profitable to sell on Amazon United States?: The niche generates $65K/yr across 61 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the baby urn niche?: 43 brands and 46 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in baby urn?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.9%.
When does demand for baby urn peak?: Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the baby urn niche?: Listings span $5.97–$139.18; the average listing price is $30.57 (sweet spot $15–$100). The average incumbent carries 698 reviews — the moat a new listing must climb.