baby shower invitations
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Incredible83.54avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$4.98–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 345K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baby shower invitations is a $84K/yr Amazon United States market (345K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
baby shower invitations market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $85K–$107K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #2,056
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 95%
- Out of stock
- 3.2%
- Avg brand age
- 29 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
78 rising
Sellers
84
Top-5 brand share
25%
Top 20: 64%
Top-5 click share
17%
Top 20: 45%
Open market
70%
- AKTFV6%
- WENFLY5%
- Vodbok5%
- TPYEN5%
- Cudwid4%
- Tabyon4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.2×
Top baby shower invitations search terms
- baby shower invitations104K/yr
- baby shower invitations for girl71K/yr
- baby shower invitations for boy61K/yr
- baby shower invites24K/yr
- baby shower invitations gender neutral11K/yr
- baby boy shower invitations9K/yr
- baby sprinkle invitations8K/yr
- baby shower invites for boy9K/yr
- baby girl shower invitations8K/yr
- baby shower invites for girl9K/yr
Top baby shower invitations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tabyon 25 Baby Shower Invitations With Envelopes Floral & Clothes Theme Fill In style Invites For Baby Girl Gender Reveal Baby Announcement Party Favor & Decorations - A03
Tabyon$10.084.8★99 rev
Baby Shower Invitation Set Of 25-A Sweet Little Girl Is On Her Way-Floral Double-Sided Fill In Style Invites With Diaper Raffle & Book Request Cards - Baby Gender Reveal Announcement Party Decors-A07
AKTFV$10.734.8★42 rev
Yuzioey 50 Woodland Baby Shower Invitations Forest Woodland Greenery Invitations Macthing Envelpoes Diaper Raffle Tickets Book Request Cards Forest Creatures Invitations
Yuzioey$19.904.8★293 rev
Baby Shower Invitations For Boy A Sweet Baby Boy Is On His Way Baby Shower Invites With Envelopes Book Request Cards Diaper Raffle Tickets Gender Reveal Party Decorations & Supplies25 Set-A01
Vodbok$12.485.0★21 rev
Bear Balloon Baby Shower Invitation We Can Bearly Wait Themed Fill-In Invites for Boys Girls 25 Invitations With Envelopes (4 X 6) Gender Reveal Party Favors Decorations and Supplies -01
Levitatinyear$9.654.8★49 rev
Newest
by launch dateBaby Shower Invitation Set Of 25-A Sweet Little Girl Is On Her Way-Floral Double-Sided Fill In Style Invites With Diaper Raffle & Book Request Cards - Baby Gender Reveal Announcement Party Decors-A07
AKTFV$10.7342 rev
Baby Shower Invitation Set Of 25 - Oh Boy - Blue Watercolor Elephant Double-Sided Fill In Style Invites With Diaper Raffle & Book Request Cards - Baby Gender Reveal Announcement Party Decors - A08
AKTFV$10.0142 rev
WENFLY Pink Wildflowers Baby Shower Invitations Gender Reveal Invites
WENFLY$9.185 rev
WENFLY Pink Bow Baby Shower Invitations Gender Reveal Invites
WENFLY$10.147 rev
Baby Shower Invitations For Boy A Sweet Baby Boy Is On His Way Baby Shower Invites With Envelopes Book Request Cards Diaper Raffle Tickets Gender Reveal Party Decorations & Supplies25 Set-A01
Vodbok$12.4821 rev
Trending
90-day click momentum
Kate Aspen Baby Predictions for Baby Shower Advice Cards - 50-Count Onesie Shaped Baby Shower Games for Girl or Boy - Gender Neutral Decor Table Decorations Activity and Keepsake For New Parents
Kate Aspen$11.964.8★
WENFLY Pink Wildflowers Baby Shower Invitations Gender Reveal Invites
WENFLY$9.185.0★
TPYEN Floral Baby Shower Invitations Boho Wild Flower Baby Shower Fill-In Invitation Cards With Envelopes - Gender Reveal Party Decorations & Supplies-B01
TPYEN$8.614.9★
Whaline We Can Bearly Wait Baby Shower Party Invitations with Envelopes Stickers Cute Pink Bear Hot Air Balloon Invitation Cards Fill in Blank Invites for Gender Reveal Birthday 25 Sets
Whaline$13.974.8★
Vodbok 25 Sets Baby Shower Invitations 4x6 Double-Sided Baby Shower Invites For Boy Greenery Invitation Cards With Envelopes Baby Announcement Gender Reveal Party Decorations & Supplies-A01
Vodbok$9.905.0★
What buyers say about baby shower invitations
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and value for a baby shower”
“The design is very cute”
“the price was very good”
“Exactly what I needed”
“The color is nice”
“good size”
“Quality paper, very cute and easy to customize”
“the print quality was clear”
“The additional cards are fun to include”
“The cardstock feels thick and sturdy, with a smooth, premium texture thats nice to the touch almost like a soft matte finish that doesnt smudge or crease easily”
What buyers complain about
“Envelopes do not fit”
“Just thin”
“Need a little more room for writing information”
“The envelope seemed a bit cheap in comparison to the cardstock of the invitation”
“the envelopes had no adhesive”
“The image doesn't look as vibrant due to color differences”
“thin paper used”
“envelopes quite flimsy”
“items dont match in terms of color and quality”
“it takes a moment for the ink to dry or else it WILL smudge”
Top return reasons
Common questions
- Is baby shower invitations profitable to sell on Amazon United States?
- The niche generates $84K/yr across 142 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the baby shower invitations niche?
- 78 brands and 84 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 25% of demand.
- What do buyers complain about in baby shower invitations?
- Top complaints mined from reviews: Size-Overall, Thickness, Writing Experience. The return rate is 2.5%.
- When does demand for baby shower invitations peak?
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- What does it cost to enter the baby shower invitations niche?
- Listings span $4.98–$24.87; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.