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Baby Shower Favors

Maybe

The top 5 products take only 20% of clicks. But buyers convert on only 0.9% of searches, so Baby Shower Favors is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$754K/yr2.9M searches / yr
90-day growth
-16.3%search demand this quarter
Competition
20%top-5 click share · 59 brands · 62 sellers

Flapen Score

Baby Shower Favors against its category

The dotted line is the Home & Kitchen average. Past it, Baby Shower Favors is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Favors market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shower Favors 2.9M times last year and spent an estimated $754K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $754K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
0.9%
Market size, estimated
$754Ka year
Peak month
January2.7× the quietest month
Top search term
baby shower favors986K searches a year

02 · Price

A sale here is worth $28.92.

Listings sell for $28.92 on average, from $5.81 to $62.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $28.92 that is $3K to $7K a year per listing.

Average price
$28.92inside the $15 to $100 sweet spot
Price range
$5.81–$62.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #456 within Favors. It carries 858 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#456in Favors
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
858per listing
Listings tracked
90

04 · Newcomers

13 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
13Amazon's first-year sales bar
Average brand age
31 months

Products

Top Baby Shower Favors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

62

Top-5 brand share

45%

Top 20: 76%

Top-5 click share

20%

Top 20: 49%

Open market

51%

  • Brand 119%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Baby Shower Favors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Baby Shower Favors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shower favors986K/yr
  • baby shower prizes454K/yr
  • baby shower favors for guests287K/yr
  • baby shower party favors278K/yr
  • baby shower gifts for guest274K/yr
  • recuerdos para baby shower146K/yr
  • baby shower game gifts63K/yr
  • baby shower guest gifts54K/yr
  • baby shower gifts for guests39K/yr
  • baby shower gifts for games44K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Favors

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
23%of negative reviews mention “Size-Overall”
2.2%of orders come back
“larger than I imagined”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Shower Favors questions

Answered from the same tracked data.