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Baby Shower Decorations

Maybe

The top 5 brands take only 26% of clicks. But demand is soft, at -18.3% this quarter, so Baby Shower Decorations is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$3.2M/yr8.7M searches / yr
90-day growth
-18.3%search demand this quarter
Competition
17%top-5 click share · 116 brands · 143 sellers

Flapen Score

Baby Shower Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Baby Shower Decorations is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shower Decorations 8.7M times last year and spent an estimated $3.2M. The top 5 brands take 26% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 8.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months
8.7M
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
1.7%
Market size, estimated
$3.2Ma year
Peak month
January2.3× the quietest month
Top search term
baby shower decorations3.1M searches a year

02 · Price

A sale here is worth $20.99.

Listings sell for $20.99 on average, from $5.09 to $50.73. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At $20.99 that is $16K to $21K a year per listing.

Average price
$20.99inside the $15 to $100 sweet spot
Price range
$5.09–$50.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #959 within Party Packs. It carries 799 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
99%
Out of stock, average day
0.0%
Average rank
#959in Party Packs
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
799per listing
Listings tracked
152

04 · Newcomers

28 of last year's 48 launches cleared the first-year sales bar.

48 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
48
Successful launches
28Amazon's first-year sales bar
Average brand age
28 months

Products

Top Baby Shower Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

116 rising

Sellers

143

Top-5 brand share

26%

Top 20: 54%

Top-5 click share

17%

Top 20: 39%

Open market

72%

  • Brand 19%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Baby Shower Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top Baby Shower Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shower decorations3.1M/yr
  • baby shower1.2M/yr
  • baby in bloom baby shower decorations631K/yr
  • baby shower decorations for girl456K/yr
  • baby boy shower decorations381K/yr
  • baby shower decor330K/yr
  • baby shower decorations boy418K/yr
  • boy baby shower decorations348K/yr
  • girl baby shower decorations324K/yr
  • baby girl shower decorations229K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Decorations

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
4.4%of orders come back
“seems a quality control issue”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Baby Shower Decorations questions

Answered from the same tracked data.