baby shark plates
Worth a lookShows low returns (1.2%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good698.92avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.85–$32.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$39K$39K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, baby shark plates is a $39K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
baby shark plates market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $41K–$50K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #2,435
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 3.6%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
32
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
6%
- Unique55%
- Generic18%
- HOME & HOOPLA12%
- Baby Shark4%
- Yiaoyinnz3%
- The First Years3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top baby shark plates search terms
- baby shark plates16K/yr
- baby shark plates and napkins6K/yr
- baby shark party plates4K/yr
- baby shark birthday plates3K/yr
- baby shark napkins3K/yr
Top baby shark plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baby Shark Birthday Decorations for Party | Baby Shark Plates and Napkins for 32 Guests | Officially Licensed
Unique$21.884.9★31 rev
Baby Shark Birthday Decorations for Party | Baby Shark Plates and Napkins for 16 Guests | Officially Licensed
Unique$14.924.8★65 rev
Baby Shark Party Supplies - Baby Shark Theme Birthday Party Round Paper Dessert Plates and Beverage Napkins (16 Plates and Napkins)
HOME & HOOPLA$18.184.6★29 rev
Shark Birthday Party Bundle For 8 People
Generic$13.114.8★10 rev
Shark Birthday Party Supplies Set Paper Plates Party Hats Tableware 7-inch 9-inch 10-piece Set Kids Birthday Themepink (pink)
Generic$18.624.2★4 rev
Newest
by launch dateShark Birthday Party Supplies Set Paper Plates Party Hats Tableware 7-inch 9-inch 10-piece Set Kids Birthday Themepink (pink)
Generic$18.624 rev
Shark Birthday Party Supplies Set Paper Plates Party Hats Tableware 7-inch 9-inch 12-piece Set Kids Birthday Theme
Generic$16.664 rev
Shark Party Supplies Under the Sea Theme Birthday Decorations for 16 Guests Party Plates and Napkins Set Tablecloth and Cutlery 97pcs
Partywood$18.868 rev
Baby Shark Birthday Decorations | Baby Shark Party Decorations | Serves 16 | Tablecloth Plates Napkins Sticker | Officially Licensed
Unique$19.8359 rev
Unique Baby Shark - Party Supplies and Decorations Bundle | Serves 16 Guests | Includes Plates Napkins Table Cover & Stickers | Playful Baby Shark Birthday Party Set for Kids | Officially Licensed
Unique$25.904 rev
Trending
90-day click momentumShark Birthday Party Supplies Set Paper Plates Party Hats Tableware 7-inch 9-inch 10-piece Set Kids Birthday Themepink (pink)
Generic$18.624.2★
Shark Birthday Party Supplies Set Paper Plates Party Hats Tableware 7-inch 9-inch 12-piece Set Kids Birthday Theme
Generic$16.664.2★
Tstars Official Baby Shark 2nd Birthday Shirt - Toddler Boy or Girl Outfit - 4T Pink
Tstars$19.374.8★
Unique Baby Shark - Party Supplies and Decorations Bundle | Serves 16 Guests | Includes Plates Napkins Table Cover & Stickers | Playful Baby Shark Birthday Party Set for Kids | Officially Licensed
Unique$25.904.5★
Unique Baby Shark - Birthday Party Supplies Bundle for 16 Guests | Officially Licensed | Plates Napkins Table Cover Banner Hanging Swirls & Stickers | Baby Shark Party Decorations for Boys & Girls
Unique$23.804.2★
What buyers say about baby shark plates
What buyers praise and complain about, mined from review topics.What buyers love
“The plates are decent quality”
“did the job”
“The bright colors”
“I love the design”
“Great value”
“cleans up messes and crumbs well”
“The plates seem to be very durable”
“convenient party set”
“The stickers were good”
“Nice sized plates”
What buyers complain about
“The table cover was very thin”
“Cheap”
“The price is a little high for what you get”
“its not very durable”
“smaller than expected”
“Horrible Smell”
“didnt hold up well”
“spills off from your actual table”
“It was sticky and had marker marks all over and smelled strongly of rotten sweetness and cigarette smoke”
“unfortunately got some used items”
Top return reasons
Common questions
- Is baby shark plates profitable to sell on Amazon United States?
- The niche generates $39K/yr across 25 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the baby shark plates niche?
- 11 brands and 32 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in baby shark plates?
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 1.2%.
- When does demand for baby shark plates peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the baby shark plates niche?
- Listings span $2.85–$32.79; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.