Is baby shark party favors profitable to sell on Amazon United States?

The niche generates $63K/yr across 45 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the baby shark party favors niche?

33 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in baby shark party favors?

Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Size-Overall. The return rate is 1.5%.

When does demand for baby shark party favors peak?

Demand peaks in Aug–Sep; the busiest month runs 2.5× the quietest.

What does it cost to enter the baby shark party favors niche?

Listings span $6.33–$46.95; the average listing price is $16.40 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.

baby shark party favors

Worth a look

Shows low returns (1.5%), but a small market ($63K/yr) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.40

avg listing price — sweet spot $15–$100

Review moat

Great438.87

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.33–$46.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$63K

$63K/yr · 135K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, baby shark party favors is a $63K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baby shark party favors market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $82K–$98K; units × avg price
Conversion rate: 2.8%
Avg BSR: #1,659
Page quality: 0%
Prime: 98%
Sponsored: 84%
Out of stock: 7.2%
Avg brand age: 34 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 falling

Sellers

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

40%

Top 20: 80%

Open market

37%

Baby Shark18%
Unique16%
TINYMILLS11%
Imaginings 38%
AFZMON6%
The First Years4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.5×

Open Trend

Top baby shark party favors search terms

baby shark party favors72K/yr +20.3%2.1% conv.
baby shark goodie bags22K/yr +19.1%3.6% conv.
baby shark party bags13K/yr +25.8%2.8% conv.
baby shark candy bags11K/yr +13.8%2.3% conv.
baby shark candy8K/yr +7.4%1.7% conv.
baby shark party favor bags4K/yr -1.4%4.6% conv.
baby shark valentines4K/yr -94.9%0.0% conv.

All search terms

Top baby shark party favors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baby Shark Party Favors for Kids Bundle - 24 Mini Activity Packs

Baby Shark$17.884.7★36 rev

Unique Baby Shark Goodie Bags for Party Favors - 16 Pack - Baby Shark Birthday Decorations - Officially Licensed Party Supplies

Unique$10.324.7★204 rev

Imaginings 3 Baby Shark Lollipop Rings Individually Wrapped Birthday Party Favors Character Shaped Assorted Fruit Flavored Lollipops Candy Goody Bag Fillers 18 Rings

Imaginings 3$13.704.6★441 rev

Baby Shark Play Packs | Baby Shark Party Favors | Includes Mini Baby Shark Coloring Book 2 Mini Crayons Sticker | Officially Licensed | 10-Pack

Baby Shark$9.304.8★329 rev

TINYMILLS Shark Party Favor Bags with Handles 12 Pack Shark Goodie Bags for Kids Birthday Party Treat Bags Candy Bags Gift Bags Shark Birthday Party Supplies Ocean Theme Party Favors

TINYMILLS$19.004.8★696 rev

Newest

by launch date

Siuzon 30Pcs Cute Shark Party Favor Bags with Handles Ocean Shark Love Music Theme Birthday Decorations Goodie Bags for Kids Gift Bags Set for Kids Party Supplies and Shark Toys

Siuzon$9.9712 rev

3mo ago

Unique Baby Shark - Party Blowouts & Sticker Bundle for 16 Guests | Officially Licensed | Birthday Party Supplies | Baby Shark Decorations for Boys & Girls | Fun Kids Party Favors for Birthdays

Unique$12.928 rev

8mo ago

Epakh 24 Pcs Shark Party Favor Gift Bags Shark Themed Goodie Treat Bags Candy Pouch with Handles for Birthday Party Supplies Summer Ocean Sea Decorations

Epakh$15.9250 rev

8mo ago

Eccliy 30 Pcs Shark Gift Bag Animal in The Sea Party Favor Shark Family Ocean Themed Candy Treat Bag with Handles for Birthday Decoration Supplies

Eccliy$7.32225 rev

10mo ago

Baby Shark Party Favors for Kids Bundle - 24 Mini Activity Packs

Baby Shark$17.8836 rev

10mo ago

What buyers say about baby shark party favors

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience20%

“Fun for everyone”

Quality-Overall15%

“Good variety”

Value For Money12%

“Worth it”

Advertised Vs Actual Product6%

“Everything I expected”

Taste-Overall5%

“The candy itself has a good taste”

Size-Overall5%

“Perfect size”

Gifting Purpose5%

“Great gifts”

Ease Of Use4%

“Easy to use”

Color3%

“Cute colors”

Durability3%

“dont break either”

What buyers complain about

Leak-Proof26%

“Bottles were leaking”

Adhesion/Stickiness8%

“they wouldnt stick to the sticks that came with them”

Size-Overall8%

“Theyre also pretty big”

Color5%

“only got 4 colors though”

Quality-Overall5%

“I wish the quality was a bit more consistent”

Value For Money5%

“Ok. A little on the cheap side”

Advertised Vs Actual Product3%

“Product is advertised to be more colors than what was sent”

Moist/Dry3%

“Leaky bottles arrived wet and dripping”

Rusts/Corrodes2%

“Well rust and broken”

Taste-Overall2%

“The only downside is multiple kids said they tasted gross”

Top return reasons

Size-Overall35%

Leak-Proof19%

Value For Money13%

Advertised Vs Actual Product6%

Quality-Overall6%

Adhesion/Stickiness3%