baby shark blanket
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.89avg listing price — sweet spot $15–$100
Price range
Good$8.49–$30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,656.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, baby shark blanket is a $39K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
baby shark blanket market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $42K–$52K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #431
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 3.2%
- Avg brand age
- 36 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
9%
- Baby Shark38%
- Franco32%
- Nickelodeon10%
- Sivio5%
- Touchat3%
- Kivik3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top baby shark blanket search terms
- baby shark blanket38K/yr
- baby shark blanket for girls7K/yr
- baby shark blankets for boys4K/yr
Top baby shark blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baby Shark Musical Warm Plush Throw Blanket That Plays The Baby Shark Theme Song - Extra Cozy and Comfy for Your Toddler
Baby Shark$15.784.5★4,821 rev
Baby Shark Kids Bedding Super Soft Silk Touch Throw 40 in x 50 in (Official Licensed Product) by Franco
Franco$13.484.8★14,311 rev
Franco Kids Bedding Super Soft Plush Micro Raschel Blanket 62 in x 90 in Baby Shark
Franco$29.584.8★4,629 rev
Nickelodeon Baby Unisex Baby Shark 5 Pack Shorty Socks
Nickelodeon$8.494.8★445 rev
Franco Kids Bedding Super Soft Micro Raschel Throw 46 in x 60 in Baby Shark
Franco$18.614.8★14,311 rev
Newest
by launch date
OLAOLA Wearable Blanket Hoodie Hooded Blanket with Pocket Shark
OLAOLA$25.6661 rev
Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
Paljaca$14.73311 rev
Shark Blanket Hoodie Onesie for Adult Kids Cozy Flannel Throw Wearable Blanket Cartoon Animals Shark Onesie Shark Costume (Pink Large)
ALDWDY$19.78147 rev
Shark Blanket Hoodie Kid Wearable Shark Blanket Shark Sleeping Bag Soft Cozy Warm Flannel Hoodie Sharks Blankets Onesie Kids(S)
inkArts$23.684,782 rev
Touchat Shark Blanket for Adult & Kids Super Soft Cozy Flannel Throw Wearable Blanket Cartoon Animals Shark Onesie Hoodie Sleeping Bag Cosplay Shark Costume Blanket Gifts for Shark Lovers (Blue M)
Touchat$18.131,254 rev
Trending
90-day click momentumOLAOLA Wearable Blanket Hoodie Hooded Blanket with Pocket Shark
OLAOLA$25.664.4★
Nickelodeon Baby Unisex Baby Shark 5 Pack Shorty Socks
Nickelodeon$8.494.8★
Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
Paljaca$14.734.8★
Touchat Shark Blanket for Adult & Kids Super Soft Cozy Flannel Throw Wearable Blanket Cartoon Animals Shark Onesie Hoodie Sleeping Bag Cosplay Shark Costume Blanket Gifts for Shark Lovers (Blue M)
Touchat$18.134.5★
Shark Blanket Hoodie Onesie for Adult Kids Cozy Flannel Throw Wearable Blanket Cartoon Animals Shark Onesie Shark Costume (Pink Large)
ALDWDY$19.784.0★
What buyers say about baby shark blanket
What buyers praise and complain about, mined from review topics.What buyers love
“The material itself is soft and cozy, and the design is really cute”
“It fit pretty well”
“Comfortable”
“Super cozy too”
“the sale price was right”
“Good quality”
“Was a fun gift”
“Exactly as described”
“Its very durable”
“Funny and functional”
What buyers complain about
“Very small”
“The music stopped working within a month”
“Description is deceiving”
“Falling apart”
“Cheap quality”
“I have bought this twice both times it has come with holes in it”
“Disappointed due to paying$16 for it”
“It doesnt work”
“The battery lasted a total of 2 months, wasnt pressed & played enough for them to be dead already & theres no way to change the battery”
“Cant wash it or change the batteries lasted two weeks then died”
Top return reasons
Common questions
- Is baby shark blanket profitable to sell on Amazon United States?
- The niche generates $39K/yr across 18 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the baby shark blanket niche?
- 11 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in baby shark blanket?
- Top complaints mined from reviews: Size-Overall, Music/Lullaby, Advertised Vs Actual Product. The return rate is 5.4% — above our launch gate.
- When does demand for baby shark blanket peak?
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the baby shark blanket niche?
- Listings span $8.49–$30.43; the average listing price is $20.89 (sweet spot $15–$100). The average incumbent carries 3,656 reviews — the moat a new listing must climb.