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Baby Shark Birthday Decorations

Maybe

The top 5 products take only 26% of clicks. But the products selling today already average 4.6★, so Baby Shark Birthday Decorations is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$457K/yr927K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
26%top-5 click share · 19 brands · 52 sellers

Flapen Score

Baby Shark Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Baby Shark Birthday Decorations is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Shark Birthday Decorations 927K times last year and spent an estimated $457K. The top 5 brands take 78% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.

Searches, last 12 months
927K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
2.7%
Market size, estimated
$457Ka year
Peak month
August2.3× the quietest month
Top search term
baby shark birthday decorations481K searches a year

02 · Price

A sale here is worth $18.05.

Listings sell for $18.05 on average, from $5.85 to $35.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $18.05 that is $2K to $5K a year per listing.

Average price
$18.05inside the $15 to $100 sweet spot
Price range
$5.85–$35.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,746 within Party Packs. It carries 494 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#1,746in Party Packs
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
494per listing
Listings tracked
73

04 · Newcomers

12 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
12Amazon's first-year sales bar
Average brand age
30 months

Products

Top Baby Shark Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

52

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

26%

Top 20: 57%

Open market

18%

  • Brand 126%
  • Brand 225%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (13 brands, 18%)

Demand

Baby Shark Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Baby Shark Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark birthday decorations481K/yr
  • baby shark birthday52K/yr
  • baby shark balloons67K/yr
  • baby shark party decorations50K/yr
  • baby shark decorations39K/yr
  • bebefinn birthday decorations32K/yr
  • baby shark birthday decorations girl35K/yr
  • baby shark party23K/yr
  • baby shark pinata20K/yr
  • pinkfong birthday decorations22K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shark Birthday Decorations

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
2.1%of orders come back
“It breaks very easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Shark Birthday Decorations questions

Answered from the same tracked data.