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Baby Its Cold Outside Baby Shower Decorations

Fail

Buyers convert on only 0.2% of searches, so Baby Its Cold Outside Baby Shower Decorations is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$14K/yr503K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
30%top-5 click share · 51 brands · 56 sellers

Flapen Score

Baby Its Cold Outside Baby Shower Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Baby Its Cold Outside Baby Shower Decorations is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Its Cold Outside Baby Shower Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Its Cold Outside Baby Shower Decorations 503K times last year and spent an estimated $14K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
503K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
0.2%
Market size, estimated
$14Ka year
Peak month
November129.8× the quietest month
Top search term
baby its cold outside baby shower156K searches a year

02 · Price

A sale here is worth $15.88.

Listings sell for $15.88 on average, from $4.10 to $32.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.88 that is $0 to $2K a year per listing.

Average price
$15.88inside the $15 to $100 sweet spot
Price range
$4.10–$32.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #9,179 within Party Packs. It carries 299 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#9,179in Party Packs
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
299per listing
Listings tracked
61

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Baby Its Cold Outside Baby Shower Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

51 rising

Sellers

56

Top-5 brand share

39%

Top 20: 75%

Top-5 click share

30%

Top 20: 67%

Open market

57%

  • Brand 112%
  • Brand 29%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Baby Its Cold Outside Baby Shower Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 129.8×

Search terms

Top Baby Its Cold Outside Baby Shower Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby its cold outside baby shower156K/yr
  • winter baby shower decorations48K/yr
  • winter wonderland baby shower decorations51K/yr
  • winter baby shower23K/yr
  • baby its cold outside38K/yr
  • baby its cold outside baby shower decorations64K/yr
  • winter wonderland baby shower11K/yr
  • winter themed baby shower6K/yr
  • snowflake baby shower6K/yr
  • snowflake baby shower decorations14K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Its Cold Outside Baby Shower Decorations

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Strength”
4.6%of orders come back
“Very flimsy”
A buyer, on “Strength”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Baby Its Cold Outside Baby Shower Decorations questions

Answered from the same tracked data.