Baby Bath Mat

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535K a year.

Searches, last 12 months

763K

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

4.2%

Market size, estimated

$535Ka year

Peak month

January1.2× the quietest month

Top search term

kids bath mat113K searches a year

Listings sell for $16.73 on average, from $9.49 to $38.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $16.73 that is $13K to $17K a year per listing.

Average price

$16.73inside the $15 to $100 sweet spot

Price range

$9.49–$38.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

2.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #73 within Bathtub Accessories. It carries 11,620 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#73in Bathtub Accessories

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

11,620per listing

Listings tracked

33

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months