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Baby Balloon

Fail

Shoppers spend an estimated $63K a year here, so Baby Balloon is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$63K/yr213K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
20%top-5 click share · 56 brands · 88 sellers

Flapen Score

Baby Balloon against its category

The dotted line is the Home & Kitchen average. Past it, Baby Balloon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Balloon market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Balloon 213K times last year and spent an estimated $63K. The top 5 brands take 32% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
2.9%
Market size, estimated
$63Ka year
Peak month
January2.3× the quietest month
Top search term
baby balloon54K searches a year

02 · Price

A sale here is worth $10.11.

Listings sell for $10.11 on average, from $5.83 to $26.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.11 that is $0 to $1K a year per listing.

Average price
$10.11under the $15 to $100 sweet spot
Price range
$5.83–$26.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #2,219 within Balloons. It carries 1,068 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#2,219in Balloons
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,068per listing
Listings tracked
89

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Baby Balloon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

88

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

20%

Top 20: 51%

Open market

64%

  • Brand 110%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Baby Balloon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top Baby Balloon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby balloon54K/yr
  • baby boy balloons40K/yr
  • baby balloons32K/yr
  • globos para baby shower girl17K/yr
  • baby boy balloon13K/yr
  • baby balloons for baby shower9K/yr
  • globos baby shower girl5K/yr
  • baby foil balloons5K/yr
  • globos de baby shower para nia6K/yr
  • pink baby shower balloons7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Balloon

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Color”
4.3%of orders come back
“way way darker colors”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Baby Balloon questions

Answered from the same tracked data.