aztec blanket
Worth a lookShows a sweet-spot price point ($29.16 avg), but weak search conversion (0.8%) keeps it on the watch list.
Avg price
Incredible$29.16avg listing price — sweet spot $15–$100
Price range
Great$13.99–$74.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,261.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay$225K$225K/yr · 918K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, aztec blanket is a $225K/yr Amazon United States market (918K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
aztec blanket market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $233K–$292K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #717
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Avg brand age
- 36 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
28
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
41%
Top 20: 81%
Open market
30%
- Wrangler48%
- Touchat5%
- Lqprom5%
- Homesy5%
- Carstens4%
- Hydration Nation4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top aztec blanket search terms
- wrangler blanket210K/yr
- western blanket155K/yr
- western throw blanket108K/yr
- aztec blanket86K/yr
- aztec throw blanket39K/yr
- navajo blanket34K/yr
- western blankets39K/yr
- cowboy blanket26K/yr
- southwestern throw blanket25K/yr
- wrangler throw blanket35K/yr
Top aztec blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wrangler - Sherpa Throw Blanket for Couch 50x60 Ultra Soft Plush Fleece Blanket Americana Decor Lightweight Warm Cozy Throw Perfect for Sofa Bed Living Room (Jesse Brown)
Wrangler$24.334.8★1,623 rev
Wrangler - Plush Fleece Throw Blanket Super Soft Bedding Yellowstone-Inspired Dorm Room Essentials 50x60 Knockin Boots Pink
Wrangler$25.064.8★1,623 rev
Touchat Native American Blanket Western Decor Boho Throw Blanket for Sofa Mexican Decorative Farmhouse Blanket Southwest Decor Woven Blankets Aztec Throw Blankets with Tassel(Beige 5060 inch)
Touchat$22.964.6★800 rev
Lqprom Aztec Native Throw Blankets Southwest Bed Blankets Cover 51x63
Lqprom$19.204.6★1,495 rev
Homesy Boho Throw Blankets Southwestern Bed Throws Cover Reversible Green Aztec Southwest Blanket for Couch Chair Sofa Home Outdoor Beach Car Tent Travel Camping 51x63
Homesy$22.754.7★634 rev
Newest
by launch date
Woolrich Cotton Blend Jacquard Throw with Fringe Edge Lightweight All-Season Decorative Throw Blanket Machine Washable Oeko-TEX Certified Neutral Aztec 50x60
Woolrich John Rich & Bros.$41.8150 rev
Wrangler - Blanket Super Soft & Reversible Faux Fur Bedding Yellowstone Inspired Throw Blanket for Couch or Bed (Spotted Cow Print Brown 50 x 70)
Wrangler$30.4941 rev
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.111,580 rev
Wrangler - Plush Fleece Throw Blanket Super Soft Bedding Yellowstone-Inspired Dorm Room Essentials 50x60 Knockin Boots Pink
Wrangler$25.061,623 rev
Wrangler - Blanket Super Soft Plush Fleece Bedding Yellowstone Inspired Throw Blanket for Couch or Bed (Coyote Sands Pink 50 x 60)
Wrangler$24.271,623 rev
Trending
90-day click momentum
Wrangler Duffel Bag for Women Large Travel Weekender Bag Designer Tapestry Carry On Bags Black
Montana West$74.664.7★
CASAAGUSTO Boho Throw Blanket with Tassel Farmhouse Western Flannel Bohemian Blanket Vintage Native Mexican Decorative Throw Ideal for Gifting (50x60 Inches Beige and Gray)
CASAAGUSTO$20.124.6★
Wrangler - Oversized Fleece Throw Blanket for Couch 60x70 Ultra Soft Reversible Plush Blanket Americana Decor Cozy Western Style Throw for Sofa Bed Living Room (Jericho Aqua/Brown)
Wrangler$28.744.8★
50x70 Inch Rust Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket
Lussena$14.114.6★
Woolrich Cotton Blend Jacquard Throw with Fringe Edge Lightweight All-Season Decorative Throw Blanket Machine Washable Oeko-TEX Certified Neutral Aztec 50x60
Woolrich John Rich & Bros.$41.814.4★
What buyers say about aztec blanket
What buyers praise and complain about, mined from review topics.What buyers love
“soft blanket”
“This is such a nice quality bag”
“vibrant color”
“keeps you warm”
“Good deal”
“very comfy”
“Fits any space”
“As advertised”
“the perfect weight”
“Great gift idea”
What buyers complain about
“Not as thick as appears”
“the sizing is off quite a bit”
“It is all black”
“It just looks and feels cheap”
“Super thin”
“nothing like it's advertised”
“come apart right away”
“A bit pricey”
“Heavier than expected”
“won't keep you warm Get a Pendleton for warmth & top quality”
Top return reasons
Common questions
- Is aztec blanket profitable to sell on Amazon United States?
- The niche generates $225K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the aztec blanket niche?
- 21 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in aztec blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.2%.
- When does demand for aztec blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the aztec blanket niche?
- Listings span $13.99–$74.66; the average listing price is $29.16 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.