Is Aztec Blanket profitable to sell on Amazon United States?

Flapen scores Aztec Blanket 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $225K a year across 34 tracked products. 0 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -6.0% in the last 90 days.

How competitive is the Aztec Blanket niche on Amazon United States?

21 brands and 28 sellers compete in Aztec Blanket on Amazon United States. The top 5 Aztec Blanket products take 41% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Aztec Blanket?

Aztec Blanket buyers on Amazon United States complain most about Thickness, Size-Overall, and Color. An estimated 2.2% of orders come back.

When does demand for Aztec Blanket peak?

Search demand for Aztec Blanket on Amazon United States peaks in Nov–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Aztec Blanket niche?

Aztec Blanket sells for $29.16 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $13.99 to $74.66. The average product has 1,261 reviews, the count a new listing must catch up to.

Aztec Blanket

Maybe

Products sell for $29.16 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Aztec Blanket is a Maybe.

Flapen Score: 50
50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size: $225K/yr918K searches / yr
90-day growth: -6.0%search demand this quarter
Competition: 41%top-5 click share · 21 brands · 28 sellers

Flapen Score

Aztec Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Aztec Blanket is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Aztec Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Aztec Blanket 918K times last year and spent an estimated $225K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 918K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months: 918K
Growth, 90 days vs prior 90: -6.0%
Conversion, latest week: 0.8%
Market size, estimated: $225Ka year
Peak month: December3.2× the quietest month
Top search term: wrangler blanket210K searches a year

02 · Price

A sale here is worth $29.16.

Listings sell for $29.16 on average, from $13.99 to $74.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $29.16 that is $3K to $7K a year per listing.

Average price: $29.16inside the $15 to $100 sweet spot
Price range: $13.99–$74.66
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #717 within Throws. It carries 1,261 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 1.7%
Average rank: #717in Throws
Average rating: 4.67 starsAmazon United States average 4.42 stars
Average reviews: 1,261per listing
Listings tracked: 34

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Aztec Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

41%

Top 20: 81%

Open market

30%

Brand 148%
Brand 25%
Brand 35%
Brand 45%
Brand 54%
Brand 64%

Demand

Aztec Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Aztec Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wrangler blanket210K/yr -3.7%0.7% conv.
western blanket155K/yr -3.2%0.7% conv.
western throw blanket108K/yr -10.5%0.6% conv.
aztec blanket86K/yr -16.1%0.5% conv.
aztec throw blanket39K/yr -0.5%0.4% conv.
navajo blanket34K/yr -11.2%0.6% conv.
western blankets39K/yr -7.8%0.4% conv.
cowboy blanket26K/yr -1.4%0.4% conv.
southwestern throw blanket25K/yr -22.5%0.5% conv.
wrangler throw blanket35K/yr -7.1%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Aztec Blanket

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”

16%of negative reviews mention “Thickness”

2.2%of orders come back

“Not as thick as appears”

A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Aztec Blanket questions

Answered from the same tracked data.

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