Avocado Mattress Protector

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

11K

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

8.8%

Market size, estimated

$74Ka year

Top search term

organic mattress protector king6K searches a year

Listings sell for $76.61 on average, from $27.46 to $185.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $76.61 that is $0 to $8K a year per listing.

Average price

$76.61inside the $15 to $100 sweet spot

Price range

$27.46–$185.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Mattress Protectors & Encasements. It carries 42,132 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#79in Mattress Protectors & Encasements

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

42,132per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months