Skip to content

Avocado Blanket

Fail

Shoppers spend an estimated $7K a year here, so Avocado Blanket is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$7K/yr22K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
74%top-5 click share · 9 brands · 11 sellers

Flapen Score

Avocado Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Avocado Blanket is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avocado Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Avocado Blanket 22K times last year and spent an estimated $7K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
1.4%
Market size, estimated
$7Ka year
Peak month
December5.9× the quietest month
Top search term
avocado blanket21K searches a year

02 · Price

A sale here is worth $23.46.

Listings sell for $23.46 on average, from $14.07 to $32.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.46 that is $0 to $2K a year per listing.

Average price
$23.46inside the $15 to $100 sweet spot
Price range
$14.07–$32.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #1,587 within Throws. It carries 511 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
28.7%
Average rank
#1,587in Throws
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Avocado Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Brand 153%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Avocado Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.9×

Reviews and returns

What reviews say buyers love and hate about Avocado Blanket

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Thickness”
2.7%of orders come back
“They are not deep at all”
A buyer, on “Thickness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Avocado Blanket questions

Answered from the same tracked data.